05/05/2026
These are the kinds of messages that make me love what I do 🤗 I promise I’m not psychic 😂
The last photo came from a client who found me after a pretty awful high street experience. As soon as the salesperson learned her partner’s job, the conversation shifted into “lab-grown diamonds are for lower incomes.”
That just doesn’t sit right with me.
At ATB, we’re here to guide—not judge. A ring is a deeply personal symbol of love, not a status badge.
I’ve also had a client who dreamed of a sapphire ring, but her partner felt pressured into buying a diamond because he’d been told, “it’s not a real engagement ring if it’s not a diamond.” I felt so sad at that 🥹
And don’t even get me started on being told 18ct gold is harder than 9ct… it’s actually the other way around.
Honestly, it makes me so mad 🙈
We’re not driven by sales targets—we’re driven by helping people create something they truly love, within their budget 💛