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Swatch Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Swatch, Jewellery & watches shop, 31 James Street, London.

The watches in the Bioceramic Royal Pop Collection are available in one of two unique styles: lépine and savonette, givi...
18/06/2026

The watches in the Bioceramic Royal Pop Collection are available in one of two unique styles: lépine and savonette, giving you twice the character, with the same Swiss precision. ​

18/06/2026

Inside every Bioceramic Royal Pop is a new, hand-wound SISTEM51 movement featuring 90-hours power reserve, a Nivachron™ balance spring, and laser-based precision adjustment.
Visible through the transparent caseback, this mechanical innovation is designed to be seen, worn, and enjoyed.
Gray coils visible? Time to wind.
Gold-colored tone? You're fully powered and ready to go.

Glossy, playful, and ready for every summer adventure ⛱️ Explore the watches online and in Swatch stores now!
18/06/2026

Glossy, playful, and ready for every summer adventure ⛱️

Explore the watches online and in Swatch stores now!

Pop Art challenged convention through striking color, unexpected perspectives, and fearless self-expression.The Bioceram...
12/06/2026

Pop Art challenged convention through striking color, unexpected perspectives, and fearless self-expression.
The Bioceramic Royal Pop Collection channels that same creative spirit, bringing together vibrant design, playful styling possibilities, and a disruptive approach to Swiss watchmaking.

10/06/2026

The eight watches from the AP x Swatch collaboration are powered by a brand-new version of our SISTEM51 movement. This version has been re‑engineered as a hand-wound caliber without a central screw, offering wearers a distinctly tactile experience that connects them to the rich heritage of watchmaking.

Thanks to their unique modular design inspired by the Swatch POP watches fromthe 1980s and a high-quality calfskin lanya...
05/06/2026

Thanks to their unique modular design inspired by the Swatch POP watches from
the 1980s and a high-quality calfskin lanyard, the watches in the Bioceramic
Royal Pop Collection can be worn, and shown off, in all kinds of creative ways.
Additional accessories open up even more styling possibilities.

Each watch from the Bioceramic Royal Pop Collection is powered by a hand-wound SISTEM51 movement which sits in full disp...
01/06/2026

Each watch from the Bioceramic Royal Pop Collection is powered by a hand-wound SISTEM51 movement which sits in full display visible through a transparent caseback accented with a subtle Pop Art–inspired print.

An icon since its debut in 1972, Audemars Piguet's Royal Oak collection lends several of its signature design features t...
26/05/2026

An icon since its debut in 1972, Audemars Piguet's Royal Oak collection lends several of its signature design features to the Bioceramic Royal Pop Collection, including its octagonal bezel and eight hexagonal screws, the vertical satin finish on the bezel and caseback, and a dial with a “petite tapisserie” effect.

17/05/2026

Address

31 James Street
London
WC2E8PA

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 12pm - 6pm

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