PureJewels by Bhanji Gokaldas

PureJewels by Bhanji Gokaldas Celebrating Journeys since 1950. Rooted in legacy, shaped by soul. Life is a journey of exciting relationships, milestones and memories.

Preserving heritage crafts for today’s world, PureJewels creates fine jewellery that honours resilience, reflects persistence, and carries the spirit of those who forge their own path. Jewellery often adorns these special occasions, so it is our privilege if you choose to share a little of your journey with us when looking for the finest jewellery. Let us begin by sharing our story with you, as we

briefly become travellers together. PureJewels remains a private family company, originating from Gujarat in India, where legend has it that our ancestors were jewellers since time began. Some 80 years ago a talented young designer, Bhanji Gokaldas, packed up his tools, took a ship out of Porbander in Gujarat and eventually set up a workshop in Kenya, creating exquisite and bespoke jewellery which became the talk of Nairobi. Eventually, as the political situation changed, Bhanji Gokaldas collected his family together and this time set off for London. Here they established the first Asian heritage jeweller in East Ham in 1975, with its own workshop. PureJewels was born out of Bhanji Gokaldas’ desire to create beautiful jewellery, but more importantly, his passion for using design and craftsmanship to represent a story. More recently, PureJewels moved to our current showroom at the centre of Green Street in East London. Today you will still find Bhanji Gokaldas’ spirit, guidance and values making sure that generations of customers become a part of our journey. We still design and create our own jewellery and we believe in building long term relationships not just making one-off sales. I hope we become fellow travellers with you over your journey through life’s special moments.

07/03/2026

22ct Gold Rosettes Bangle at PureJewels.

16/02/2026

22ct Gold Bangles from Rosettes Collection at PureJewels.

14/02/2026

22ct Gold Necklace and Earrings from Elchi Collection at PureJewels.

11/02/2026

22ct Gold Bracelet and Earrings from Rosettes Collection at PureJewels.

10/02/2026

22ct Gold Ponchas from Rosettes Collection at PureJewels.

08/02/2026

22ct Gold Necklace from Rosettes Collection at PureJewels.

15/01/2026

The story of Love's Journey.

The Lotus Collection. Our exclusive partnership and signature diamond collection from PureJewels by Bhanji Gokaldas. Centred on the iconic Lotus engagement ring.

Designed with intention, it unites time-honoured craftmanship with modern innovation, a harmony of heritage and progress.

Here's to tell us more!

22/11/2025

Follow to be on my wall! #ɢᴏʟᴅᴊᴇᴡᴇʟʟᴇʀʏ

21/11/2025

Day 3 of adding 1 Gold Bead per follower!

20/11/2025

Day2 of adding 1 Gold Bead per follower.

20/11/2025

Day1 of adding 1 Gold bead per follower.

15/11/2025

22ct Gold Rosettes Poncha at PureJewels.

Address

290-292 Green Street
London
E78LF

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

Telephone

+442084701221

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