Backes & Strauss London

Backes & Strauss London The world's oldest diamond company since 1789. Bejewelled watches, handcrafted in Switzerland, inspi

Luxury redefined ✨ Featuring a dazzling diamond interior dial surrounded by mother of pearl, the Piccadilly 33 D2R is pu...
14/05/2026

Luxury redefined ✨ Featuring a dazzling diamond interior dial surrounded by mother of pearl, the Piccadilly 33 D2R is pure elegance on the wrist

Out and about with the Piccadilly, a timeless timepiece featuring two rows of ideal cut diamonds, a luminous mother of p...
12/05/2026

Out and about with the Piccadilly, a timeless timepiece featuring two rows of ideal cut diamonds, a luminous mother of pearl dial, and an interior adorned with ideal cut diamonds for brilliance from every angle.

The Berkeley W1 with our new British Racing Green dial.
10/05/2026

The Berkeley W1 with our new British Racing Green dial.

The Berkeley W1 with our new British Racing Green dial.
07/05/2026

The Berkeley W1 with our new British Racing Green dial.

The Berkeley W1 arrives reimagined, now available with a British Racing Green dial. An expression of timeless luxury.
05/05/2026

The Berkeley W1 arrives reimagined, now available with a British Racing Green dial. An expression of timeless luxury.

The Piccadilly Colour Cascade 33. Sunlight on your wrist, a burst of colour in every glance.
02/05/2026

The Piccadilly Colour Cascade 33. Sunlight on your wrist, a burst of colour in every glance.

Meet the Piccadilly Celestial Blue - the timepiece which captures light from every angle. Its deep celestial hue evokes ...
30/04/2026

Meet the Piccadilly Celestial Blue - the timepiece which captures light from every angle. Its deep celestial hue evokes elegance, mystery, and modern luxury in perfect harmony.

The new Colour Cascade Mayfair 33 brings vibrant feminine elegance, with citrine, garnet, topaz, amethyst, and sapphire ...
28/04/2026

The new Colour Cascade Mayfair 33 brings vibrant feminine elegance, with citrine, garnet, topaz, amethyst, and sapphire set in fluid gradients, each piece a radiant jewel.

We were delighted to unveil several novelties last week in Geneva, with our guests visiting from around the world.
26/04/2026

We were delighted to unveil several novelties last week in Geneva, with our guests visiting from around the world.

We were delighted to welcome our friends and guests to our offices and showroom during last week’s Geneva watch shows. I...
24/04/2026

We were delighted to welcome our friends and guests to our offices and showroom during last week’s Geneva watch shows. It was a pleasure sharing this special time together!

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London

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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