Backes & Strauss London

11/10/2026

A timeless expression of elegance with the Miss Victoria.

07/10/2026

A glimpse into our archives, where our history continues to inspire the timepieces we create today.

05/10/2026

The Regent Ballerina and the Piccadilly Duchess, each distinctive in character yet unmistakebly part of the Backes & Strauss collection.

01/10/2026

Some stories are best told through the archives! Vartkess Knadjian, CEO, takes us through the history and moments that have shaped the house over the years. Vartkess Knadjian

29/09/2026

A true Backes & Strauss classic. The Piccadilly 40 in Rose Gold, framed by an invisibly set baguette diamond bezel.

28/09/2026

We are pleased to be featured in aBlogtoWatch.com

Discover the story behind our upcoming special watch collection with tennis player Elina Avanesyan — where the worlds of fine watchmaking and tennis meet. 🎾

Read the full feature via the link below.
ablogtowatch.com/backes-strauss-partners-with-tennis-player-elina-avanesyan-for-an-upcoming-special-watch-collection

Backes & Strauss has announced a new partnership with professional tennis player Elina Avanesyan, bringing together the London watch and diamond house with an athlete whose Armenian heritage provides a particularly meaningful connection to the brand. And this is more than an ambassador announcement:...

25/09/2026

The Piccadilly Duchess showcases the expertise behind every Backes & Strauss timepiece, from the selection and setting of each diamond to the meticulous finishing of every detail.

23/09/2026

A glimpse behind the House of Backes & Strauss. Vartkess Knadjian, CEO, alongside his son Levon Knadjian, Brand director. A family-run house, continuing from one generation to the next.

20/09/2026

The Mayfair 33 Colour Cascade on the wrist

18/09/2026

A closer look at the Mayfair 33 Colour Cascade, where vibrant gemstones meet the brilliance of hand-set diamonds in a celebration of colour, precision and craftsmanship.