Beards Jewellers

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Beards Jewellers Luxury jeweller stocking Parmigiani Fleurier watches and Beards jewellery

17/10/2026

A little less conventional. A lot more character.

Inspired by the scattered brilliance of a star-filled sky, galaxy-style cluster rings bring together diamonds of varying sizes to create something beautifully individual.

With multiple diamond-set bands, each stone catches the light in its own way, creating a playful arrangement of sparkle, depth and texture.

A contemporary take on the traditional diamond cluster, and proof that sometimes, more really is more.

16/10/2026

There’s a reason the round brilliant diamond remains a favourite.

With 58 facets, including the culet, the round brilliant cut is carefully proportioned to maximise the way light travels through the stone, creating its unmistakable sparkle.

Loved for its exceptional brilliance and versatility, it’s a cut that feels equally at home in a classic solitaire as it does in a contemporary bespoke design.

Over a century since the modern round brilliant was developed, its appeal shows no sign of fading.

Something special takes time. Especially when it’s made just for you.The first week of November is our final booking win...
15/10/2026

Something special takes time. Especially when it’s made just for you.

The first week of November is our final booking window for bespoke jewellery commissions with guaranteed Christmas delivery.

A beautiful example of what’s possible is this one-of-a-kind Lilypad Ring, handcrafted in our Cheltenham workshop.

Created in 18ct yellow gold, the design centres around a magnificent 1.09ct emerald-cut diamond, graded F colour and VVS1 clarity. A 0.96ct diamond halo surrounds the centre stone, while a second outer halo and diamond-set shoulders add a further 0.20ct of sparkle.
From the first sketch to the final polish, our bespoke service brings your ideas to life, with every detail considered and every piece made especially for you.

Have something in mind for Christmas? Now is the time to get in touch and get inspired by our jewellery.

14/10/2026

A little colour. A lot of character.

A striking 2.00ct marquise-cut diamond, graded D colour and SI1 clarity, takes centre stage in this platinum ring. Flanked by teal and light green sapphires and sparkling diamond accents, it’s a beautiful balance of colour, contrast and brilliance.

Handcrafted entirely in-house by our talented team of goldsmiths and stone setters, every detail has been carefully considered and brought to life in our Cheltenham workshop.

A classic silhouette with a distinctly individual twist.

Tokens of triumph. ​⁣​⁣Symbols of victory and the classic British green racing livery, the TAG Heuer Carrera Day-Date an...
13/10/2026

Tokens of triumph. ​⁣
​⁣
Symbols of victory and the classic British green racing livery, the TAG Heuer Carrera Day-Date and TAG Heuer Carrera Chronograph exude the boldness and confidence needed to succeed with their vivid teal dials and steel bracelets. Powered by the in-house Calibre TH31-02 and TH20-01 movements, these 41mm timepieces ensure triumph, precision, and excellence are always ticking at your side.​⁣
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Shop TAG Heuer at Beards. In-store and online.

09/10/2026

What you see isn’t a different ring. It’s a different way of seeing it.

Jewellery photography is captured at extreme magnification, revealing details that are impossible to see with the naked eye. At that scale, even tiny specks of dust, fibres, fingerprints and the wax used to support a ring during photography become very visible.

We use focus stacking and careful retouching to remove those temporary distractions while preserving the jewellery exactly as it is. We don’t remove inclusions, alter gemstones or change the craftsmanship. Every photograph begins with the real piece in front of our camera, not AI-generated imagery.

Our aim isn’t perfection. It’s honesty.

Because every piece deserves to be represented as faithfully as it was made.

Rich green. Warm gold. Timeless together. 💚
09/10/2026

Rich green. Warm gold. Timeless together. 💚

Cool white gold. Vivid emerald. Autumn at its best. 💚
07/10/2026

Cool white gold. Vivid emerald. Autumn at its best. 💚

Intricately woven and rich in texture, the Friendship Knot Tris bracelet from Tateossian blends symbolic detail with nat...
07/10/2026

Intricately woven and rich in texture, the Friendship Knot Tris bracelet from Tateossian blends symbolic detail with natural materials.

Shop the collection now online and in-store at Beards.

We never take kind words for granted.Every review, recommendation and message means more to us than you might realise. A...
06/10/2026

We never take kind words for granted.

Every review, recommendation and message means more to us than you might realise. As an independent family jeweller, your support allows us to continue doing what we’ve loved for generations.

Thank you to everyone who has taken the time to share their experience with us. Whether you’ve visited us for an engagement ring, a watch, a repair or simply some advice, we’re grateful you’ve chosen Beards to be part of your story.

Supporting local businesses really does make a difference, and we’re incredibly thankful for every one of you.

❤️ From all of us at Beards, thank you.

Address

14 Royal Arcade
London
W1S4SW

Opening Hours

Monday 10am - 6pm
Wednesday 10:30am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+442070429997

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