Florence London

07/10/2026

A little Wednesday video dump to motivate you to start the thing you’re scared to start. Love Rosie xx

06/10/2026

Hurlingham gift fair ❤️

Had a lovely time yesterday meeting shoppers at the Daisy Trust. Stunning location from which to raise money for good causes in the Hammersmith and Fulham area.

As always, lovely to see our fellow brand owners too!

Next up - Spirit Of Christmas 🫶🏻

Love,

Rosie x

05/10/2026

30/09/2026

I moved my studio out of London and I have never ever looked back.

There are so many reasons why I did it - nothing dramatic, just a strong pull back to the countryside - my comfort zone I suppose.

But since doing it, 5 years ago, life looks very different. I’ve had room for the team to grow, real storage for packaging and all our event kit. Somewhere to keep a truck and trailer (no more renting!). Good schools for my kids and space for them to run wild. A horse(or three 😬😬😬), because it turns out I needed one more than I knew. A ginger cat, Bobby obviously. My own mental clarity. And 10 minutes drive from my mum, who still comes into the studio with me every day. I would hate to be far away from her again.

Funny thing is, leaving gave London its shine back for me. I love it there now more than I ever did when I lived in it.

What’s the one thing that made you rethink where you live or work?

Love,

Rosie x

28/09/2026

Recently in my world of fun with jewellery ✨

💖 Bangle and necklace stacks in the September sunshine
💖 The cutest child’s handwriting bracelet to their daddy
💖 Lots of coffees and studying with Goldman Sachs and The University of Oxford
💖 Along lunch at The Hut with the team including mama!
💖 Ordering 10,000 envelopes ready for Christmas!
💖P&Q spade to do more studying.

Scroll to the end to see what books I’m reading at the moment - quite a mixed range 🤣🤣

Love,

Rosie xx

28/09/2026

Bye bye summer! Thank you to the best team 🙌🏽

A glorious day was had for team lunch at The Hut last week, all wearing our favourite pieces of jewellery!

Who else is ready for Autumn now?!

Love,
Rosie x

26/09/2026

Staff summer party at this week! We popped down to Lymington, took the rib over to Cowell Bay and enjoyed fresh fish, steak and lobster.

Thank you to the best team ever! Everyone works so hard on making sure your jewellery and experience with Florence London is 5* and I’m so grateful to have such amazing women around me. I feel so lucky that I get to do all of this with my mother, too ❤️

Next up - getting ready for our next pop up, at 📍

Love,
Rosie x

23/09/2026

A little update from me!! Do I look frantic?! I feel frantic!!

It’s all for the love of jewellery 🤪🎊😎🤟🏼

Love Rosie x

22/09/2026

Thirteen years ago I started Florence London to make gifting beautiful, lasting jewellery easy and affordable. Last month I found out I’ve been accepted onto a highly competitive business growth course with Goldman Sachs and Oxford University, which still makes me pinch myself. We had our first residential sat week at the Saïd Business school and it blew my mind.

Amongst all this, you guys came out in force for our third Sample Sale, and our little family studio in Berkshire worked non stop on it until 300 pieces had found new homes! Can you believe it!! The whole point was to avoid any wasted jewellery - mission accomplished ☺️. Thank you for being part of this.

Whatever happens next with the direction of the brand - we won’t let you down.

Love,
Rosie x