Florence London

Florence London Florence London is a British fashion brand specialising in handmade personalised jewellery.

Florence London's mission has become known for creating luxurious, bespoke jewellery that is highly affordable to enable our customers to buy truly unique presents. Our pieces are instantly recognisable thanks to their unique design, use of colour and sentimental personalisation.

Week 1 back in the studio after a week on the road.⁠⁠The event furniture, packaging, machine and jewellery have been unl...
15/05/2026

Week 1 back in the studio after a week on the road.⁠
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The event furniture, packaging, machine and jewellery have been unloaded and order has been restored. ⁠
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Back to the daily routine of running our small jewellery business - taking care of customers, engraving jewellery, polishing, packing and listening to our favourite podcasts.⁠
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And, reunited with our cat, Bobby!⁠
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What does a normal week look like for you?⁠
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Love Rosie x

13/05/2026

Six things that make Florence London what it is. A founder who’s never been too precious to do the unglamorous bits. A mum who shows up for me, every single day, and makes the hard days easier. A business that packs up an engraving machine and drives it into muddy fields because that’s where our people are. Customers who share the most meaningful moments of their lives with us and ask us to make them permanent. A team that built this from nothing, figured it out as we went, and is still learning. And a real, genuine love for handmade personalised jewellery and the people who wear it.

13 years in and I still can’t believe this is my job.

We’re a family-run engraved jewellery studio based in Berkshire. Almost everything we make is personalised, because the best jewellery always means something.

Tell me, do you wear jewellery with meaning, or are you more of a ‘if it looks good, I’ll wear it’ person? Love Rosie x

God, I loved that show. Badminton 2026 was one to remember. Lots of firsts achieved as per these pics, not to mention th...
11/05/2026

God, I loved that show.

Badminton 2026 was one to remember. Lots of firsts achieved as per these pics, not to mention that I was out of the country for Day 1 of the show shooting our summer campaign in Barcelona. Luckily, Lucy and Molly stepped up to take over like the champions that they are.

And what a privilege it was to watch Ros Canter win for the THIRD time on her horse of a lifetime having given birth 15 weeks ago. She is a woman I will always look up to. So professional, so calm, so humble.

Until next time,

Rosie xx

And

05/05/2026

Today went so well! Mum and I headed to our first show of the year so get set up for the week. Badminton has to be one of my favourites - especially because the whole team are legends.

Come and see us from tomorrow until Sunday in the country living tent. It’s set to be sunny and beautiful and we can’t wait to make tonnes of personalised jewellery for our equine community. Plus, we’re offering handwriting this year! So you can come and have your handwriting engraved live on the spot!

Molly and Lucy are holding fort for me Wednesday and Thursday while I’m in Barcelona but I’ll be joining Friday - Sunday and can wait 😘

Shout out to the best mum ever for helping me build this brand 🥰

Now, off to the airport ✈️

Rosie xx

Some things are worth keeping forever. A date. A name. The exact way someone wrote “love you.”⁠⁠Our Handwriting Bracelet...
04/05/2026

Some things are worth keeping forever. A date. A name. The exact way someone wrote “love you.”⁠
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Our Handwriting Bracelet and Signature Bangle - two of our most personal pieces, made to wear every day and never take off.⁠
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The perfect bank holiday treat. Or the gift you’ve been meaning to order for someone special.⁠
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Link in bio to personalise yours.⁠
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Love Rosie x

02/05/2026

This is what it looks like when a small jewellery studio packs up for Badminton Horse Trials. Five days. Three of us. More jewellery than I can count. Come and find us from Wednesday 6th - Sunday 10th. Love Rosie x 🐎 💎

29/04/2026

Florence London X Molly Evans.

Introducing our partnership with the incredible Molly Evans, 4* event rider and one of the most talented, determined women out there.

As many of you know, we’re slightly horse obsessed. It’s the grit it takes to ride, the intricate bond between horse and rider, and the sheer nobleness of these animals that draws us to equine sport.

Next week we get to spend five days at Badminton Horse Trials, making jewellery, soaking up the crowd, the competition, and that incomparable atmosphere.

How lucky are we.

Come and see us in the Country Living Tent, Wednesday to Sunday.

Love,

Rosie x

22/04/2026

This is why we do it. A garden studio in the Berkshire countryside, bluebells as far as you can see, and a slower pace that somehow makes everything better. Florence London jewellery, always made with love. 💛

16/04/2026

My sister and I creating jewellery together engraved with each others handwriting 🖊️

I wrote ‘family first’ for her and she wrote ‘let them’ for me ✨

I’m never taking this bracelet off! It feels comforting to me that my sister’s real writing is engraved on my bangle. Whenever I feel stressed, I can look at it and hear her say the words.

Rosie x

14/04/2026

Handwriting jewellery made by our little team in West Berkshire. Ordering one is easy - simply take a picture of any handwriting, choose your bracelet or necklace design and send us your image. We’ll do the rest! And the best thing? All of our jewellery is waterproof, tarnish free and dispatched within 48 hours! Rosie x

13/04/2026

Something we’ve been working on is almost ready. On 28th April, Florence London is launching a new men’s collection. The Forged For Him collection encompass jewellery built to be worn, kept, and passed on.

Keep your eyes on our stories and posts for more. Really excited to launch our first new men’s collection in two years!

Rosie x

Address

London

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447973325279

Website

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