Florence London

Florence London Florence London is a British fashion brand specialising in handmade personalised jewellery.

Florence London's mission has become known for creating luxurious, bespoke jewellery that is highly affordable to enable our customers to buy truly unique presents. Our pieces are instantly recognisable thanks to their unique design, use of colour and sentimental personalisation.

A week of snow prep, new designs, brochure deliveries and Yara being the sweetest office dog ♥️. This is what keeps me b...
12/06/2026

A week of snow prep, new designs, brochure deliveries and Yara being the sweetest office dog ♥️.

This is what keeps me busy. Would you like to see more posts like this?

Love Rosie x

08/06/2026

Father’s Day jewellery is one of the things we’re best at - and I don’t say this in a gloating way - it’s just that we’ve had a lot of practice at getting it right.

From engraved handwriting to engraved messages of love - it’s amazing how much men love these gifts, even if they don’t show their soft side very often.

Our last orders for Father’s Day gifts need to be placed on the 17th June. Top sellers this year: Torque Bangle and the Men’s Engraved Bracelet (can’t fail with that one!)

Love,

Rosie x

May taught us a lot. Some lessons were planned but like usual, most were a surprise. From surviving Barcelona to defecti...
03/06/2026

May taught us a lot. Some lessons were planned but like usual, most were a surprise.

From surviving Barcelona to defective paddling pools, dog nose engravings to our best Badminton yet - it’s been quite the month for our little studio.

Can you relate to any of these lessons?

Love,

Rosie x

Happy birthday to my rock - my mother! There for me since day one - whatever the pursuit. Mum has taught me how to ride,...
01/06/2026

Happy birthday to my rock - my mother!

There for me since day one - whatever the pursuit. Mum has taught me how to ride, work, garden, thrive independently, prioritise being happy and most importantly, how to be kind. She has never once not been ready and waiting in support of whatever (often ridiculous) choices I’m making.

The only time she made a comment on one of my decisions was when I wanted to quit school at 16 to ride horses.

And I’m glad she did.

If she hadn’t, we’d never be working together selling jewellery today.

Other than that, it’s been a free rein since day one and that’s another reason I was able to build this brand.

Thank you Mummy for everything, I am the luckiest girl in the world.

Love,

Rosie x

You know you love your dog when you commission a bespoke engraving of their nose!Meet Yara. Now immortalised in gold, fo...
31/05/2026

You know you love your dog when you commission a bespoke engraving of their nose!

Meet Yara. Now immortalised in gold, forever.

Did you know that no two dog’s noses are the same? Just like fingerprints, they’re unique.

Does your doggie deserve their own pendant? 👇

28/05/2026

Seeing if the algorithm prefers gorgeous models in Barcelona or little old me quality checking jewellery in Berkshire…

Vote below 😎

26/05/2026

Cranleigh School leavers gifts 2026!

Last week we had the pleasure of making 16 bespoke pink Hinge Enamel Bangles for girls finishing school this year.

The shade of pink couldn’t have been more perfect and each bangle was engraved with the girls name and a lovely thank you message.

We can’t wait to see all the girls in their new bangles! Certainly a more luxurious memoir than a t shirt!

21/05/2026

A whirlwind 24 hours. One minute I was in a field setting up our engraving shop for Badminton and the next I was in Barcelona with a 6 strong team of talented women shooting our summer campaign.

This is one of my favourite parts of my job and I can’t wait to reveal what we were shooting there very soon!

Love Rosie x

Monksmead Farm is one of the most beautiful locations I’ve ever done a pop up.Thank you to Sophie from for putting toge...
19/05/2026

Monksmead Farm is one of the most beautiful locations I’ve ever done a pop up.

Thank you to Sophie from for putting together such a wholesome, stylish and kind-hearted day.

What a treat it was to walk away with cupcakes from Efi - the most talented baker who’s just set up and a beautiful candle from Ali - the amazing woman behind the uber-stylish - give them both a follow.

Huge thank you to for having us - especially to Caroline for making today so special.

All in support of a charity I have loved since I was a child, .

And THANK YOU to everyone who bought a piece of jewellery or two. Especially Liza who has been so kind and helpful putting our name out there locally.

Let’s do it again soon!

Love,

Rosie

Week 1 back in the studio after a week on the road.⁠⁠The event furniture, packaging, machine and jewellery have been unl...
15/05/2026

Week 1 back in the studio after a week on the road.⁠
⁠
The event furniture, packaging, machine and jewellery have been unloaded and order has been restored. ⁠
⁠
Back to the daily routine of running our small jewellery business - taking care of customers, engraving jewellery, polishing, packing and listening to our favourite podcasts.⁠
⁠
And, reunited with our cat, Bobby!⁠
⁠
What does a normal week look like for you?⁠
⁠
Love Rosie x

Address

London

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+447973325279

Website

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