What are the opening hours?

Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 5pm Thursday 9:30am - 5pm Friday 9:30am - 5pm

Deer Avenue

Name: Deer Avenue
Address: Walthamstow, GB
Telephone: +447783720354
Price range: £

Home
United Kingdom
London
Deer Avenue

Call Directions Website Contact the business

Sustainable jewellery educational hub That means for every $100 (around £70 ) that we will donate, we can save an acer of beautiful tropical forest.

Welcome to the place where you can BUY jewellery and feel good about that because we donate 1% from every sale to World Land Trust. My jewellery is totally handmade and I'm not using any rose wood or coral as they endangers specious. Deer Avenue hope to be a part of Too Precious to Wear in the very near future.

23/02/2026

We all have that one drawer with tangled necklaces, single earrings, broken clasps, or rings we haven’t worn for years.

But here’s the thing: your old jewellery is not waste. It’s a resource.

Give Your Jewellery a Second Life

Before you think about replacing anything - many common issues are actually very easy to fix.
• Broken clasps can usually be replaced in minutes
• Snapped chains are often simple repairs
• Old jewellery can be cleaned, polished and refreshed to look almost new again

And those sentimental pieces you inherited from your mum or nana?
They don’t have to stay stuck in the past. Vintage rings, pendants or brooches can be remodelled into modern, wearable designs - keeping the emotional value while giving them a completely new look that suits your style today.

Stones Can Have a Second Chance Too

Damaged stone? It’s not always the end of the road.
• Some stones can be repolished to remove scratches or dullness
• Broken or missing stones can be replaced - although finding the perfect match may take time
• In some cases, cracked stones can even be repaired using the Japanese art of Kintsugi
Rather than hiding damage, Kintsugi highlights cracks using precious metals - celebrating the history and imperfections of an object, inspired by the wabi-sabi philosophy. The result is a piece that tells its story proudly instead of pretending nothing ever happened.

All of this means one thing: it’s worth finding a skilled jeweller who specialises in repair and remodelling.

Why This Matters

Mining for precious metals has a huge environmental footprint - from habitat destruction to toxic chemicals used in extraction. Reusing what already exists helps reduce demand for newly mined materials and keeps valuable resources in circulation longer.
It’s circular economy… just in a much prettier form.
Remodelling jewellery means:
✔ less waste
✔ lower environmental impact
✔ preserving sentimental value
✔ creating something truly personal
So before you buy something new, have a look at what you already have. Your future favourite piece might be hiding in your “I’ll fix it one day” pile.

Old jewellery isn’t the end of a story — it’s raw material for the next one. 💚

08/02/2026

Reclaimed materials: a practical pathway to a circular creative economy

Reclaimed materials have been part of making and manufacturing for centuries - particularly in jewellery, where every gram of precious metal is recovered, refined and reused. At this moment, everything from offcuts and filings to polishing dust and used abrasives, specialist refiners ensure that valuable resources remain in circulation rather than being lost as waste.
Historically, this approach was driven by scarcity and value. Today, it is driven by necessity. Mass production has created unprecedented levels of waste, but it has also revealed a powerful opportunity: to treat discarded materials as a resource rather than a liability.

Across the creative and manufacturing sectors, more makers, designers and artists are choosing reclaimed materials. Alongside environmental benefits, reclaimed materials often offer lower costs, unique qualities, and access to materials that would otherwise be financially or logistically out of reach.
A growing network of suppliers now collect, clean, quality-check and resell reclaimed tools, materials and components. However, this ecosystem remains fragmented and difficult to navigate.

I am currently building a virtual map of organisations and businesses that collect, process and resell reclaimed materials and tools, starting with London and the UK, where I am based, with the intention to expand internationally.
If you know of companies, workshops, or suppliers working in this space, I would welcome introductions or messages with relevant details. The goal is to make reuse easier, more visible and more accessible for the creative economy.

06/12/2025

B – Buy Less, Buy Better
For Makers, Artists & Creative Changemakers

In a world overflowing with fast-made, fast-broken stuff, choosing to buy less and buy better is a quiet but powerful act of resistance. As makers and artists, we’re already part of a culture that values skill, time, and materials - but our purchasing choices behind the scenes matter just as much as what we create.

Buying better means choosing tools, materials, and equipment that last - buying second-hand tools that still have plenty to give. It means supporting companies that prioritise repairability, spare parts, ethical sourcing, and responsible manufacturing. It’s saying no to disposable culture and yes to long-term value.

Buying less doesn’t mean compromising your craft - quite the opposite. It invites clarity:

- What do you really need for your next project?
- What can be borrowed from a tool library or shared studio?
- What can be reclaimed, repurposed, or found as offcuts, seconds, or surplus?
- What can be fixed instead of replaced?

For small creative businesses, this principle can become part of your mission. When your workshop embodies longevity, care, and thoughtful consumption, your products carry that story too. Customers feel the difference - in the materials, the quality, and the values behind the work.

Buy Less, Buy Better has another side - it’s also something you can offer your customers. High-quality products, with transparency and a better-chosen supply chain. Offering repairs and cleaning of your own products. Explaining to your customers how your work differs from that of big corporations that focus on sales volume rather than quality.

By modelling Buy Less, Buy Better, makers can show that sustainability isn’t about restriction - it’s about intention. It’s about choosing quality over quantity, creativity over convenience, and long-term thinking over short-lived trends.

In your hands, this “B” becomes more than a principle. It becomes a practice. A craft. A commitment to the world we’re making.

30/11/2025

🌿 Sustainability Alphabet: A is for Action ♻️

A – Action – Because sustainability only happens when ideas turn into action.

Sustainability shouldn’t be an add-on — it should be part of every business. 💚
Many small makers, artists, and craftspeople are already putting sustainability into action every day — by reusing materials, designing for longevity, and minimising waste.

The most important step? Decide to start.
Once you choose to make your business more sustainable, every small action that follows begins to make a difference.

✨ In this series, I’d like to talk about different aspects of sustainability — to go beyond the classic 3R’s (Reduce, Reuse, Recycle) and shine a light on one that’s often overlooked: Reclaimed.

I’ll be sharing:
🔹 Places where you can find reclaimed materials for your projects
🔹 Ideas that can help you cut costs and lower your bills
🔹 Ways to make your supply chain more transparent and sustainable
🔹 Practical tips to help you transition your business toward sustainability

If you have any questions — they’re always welcome!
Let’s learn, share, and make change together.

🌱 Other ways I can help makers and craftspeople grow sustainably:
💡 Brainstorming eco-friendly product ideas
📦 Reviewing sourcing options for reclaimed or ethical materials
🔁 Helping set up reuse and repair systems in your practice
📈 Sharing tools for measuring impact and telling your sustainability story

✨ What’s one action you’ve taken (or plan to take) toward sustainability in your work?

13/10/2025

It feels good to be back here again. 🌱
Some of you know me from a few years ago, when I was making jewellery and writing about sustainable jewellery. That’s where my love for materials, their stories, and their impact really started. 💍✨

Since then, my journey has grown. I’ve stepped outside the jewellery bench and into a bigger conversation: how craftsmen, artists, and makers of all kinds can bring reclaimed and sustainable materials into their work.

Because sustainability doesn’t belong to just one craft — it’s a mindset that connects us all. Whether it’s recycled metals, reclaimed wood, natural dyes, or eco fabrics, the question is always the same: how can we create beauty without creating waste?

So, this is the next chapter. I’ll be sharing where to find reclaimed materials (starting right here in London), tips on using what you already have, and stories of other makers leading the way.

I’m excited to reconnect with you — and to start exploring together what slow, resourceful, sustainable making looks like today. 💚

10/11/2023

Fixing old jewellery can contribute to environmental sustainability in several ways:
♻️Reduce Resource Extraction: Creating new jewellery involves mining precious metals and gemstones, leading to environmental degradation. By fixing old jewellery, you reduce the demand for new materials, thereby lowering the need for resource extraction.

♻️Energy Conservation: The production of new jewellery requires significant energy input, especially in processes like mining, refining, and manufacturing. Repairing and reusing existing pieces typically require less energy than creating something entirely new.

♻️Waste Reduction: The jewellery industry generates waste in the form of by-products from mining, as well as discarded or unsold items. Repairing and reusing old jewellery helps minimize the overall waste generated by the industry, contributing to a more sustainable approach.

♻️Water Conservation: Mining and refining metals and gemstones often involve substantial water usage. By reusing existing materials, you help conserve water resources that would otherwise be utilized in the production of new jewellery.

♻️Promoting Circular Economy: Fixing and reusing old jewellery aligns with the principles of a circular economy. Rather than following a linear model of production, consumption, and disposal, a circular economy emphasizes the continuous use and reuse of resources, reducing the overall environmental impact.

🛠️Preserving Craftsmanship: Repairing old jewellery can also help preserve traditional craftsmanship and skills. This contributes to the cultural sustainability of artisanal practices and supports local economies.

🛠️Emphasizing Personal Value: Repairing and continuing to use old jewellery can carry personal and sentimental value. It promotes a mindset shift from disposable consumerism to cherishing and caring for the items we already own.

🛠️Educating and Raising Awareness: When individuals choose to fix and reuse their old jewellery, it can serve as an example to others, promoting awareness about the environmental impact of the jewellery industry and the importance of sustainable consumer choices.

What do you think? Do you have some jewellery to fix?

25/06/2023

Hello to all the new people coming here.
Just to explain to everyone why I am here not so often. I'm working for an environmental charity that I like. I learn there a lot.
I like to share information about the sustainability of the jewellery industry. There were lots of changes during the last 3 years but still, there is more to do.
If you are into zero waste and 3R (reduce, reuse, recycle) I write how to apply it to jewellery. In my highlights, you can find much information about sustainability (check pic 2). I have as well a small series of posts on different subjects.
I do not post as regularly as I use to but if you like to hear about a certain issue that is interesting to you, please let me know.

14/05/2023

As some of you might remember, I packed my jewellery tools and found part-time work in an environmental charity. Packing all the tools was hard as I love making jewellery. Working with your hands is quite a feeling. An idea. A project. All that turns into a physical item.
There is something catharsis-like in the process of making. A little drama that starts as an idea. It grows and bubbles in your head until you are sure that the only way to stop that itch is simply to make this idea a reality.
I'm sure that every maker has a different feeling about that process. Some are obsessed with creating. Some are more like physicists - making staff from A to B. Some of us are thrown into the cloud of ideas and deciding - what to do next is quite hard. There is so much to do. ;)
Anyway, I really missed creating. The process and the challenges that come with this. Because making jewellery sometimes is like a tiny engineering project. There is math, physics and chemistry involved. It's a real-time alchemy!
So, while working with many amazing people I have been exposed to inspiration. From that was born a new project that I will slowly put together. I will enjoy it. The idea. The process. The finished idea when it will take a physical form. ..and here you have some preludium of what might come.

Address

Walthamstow

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 5pm
Thursday	9:30am - 5pm
Friday	9:30am - 5pm

Telephone

+447783720354

Website

https://deeravenue.com/

Alerts

Be the first to know and let us send you an email when Deer Avenue posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Deer Avenue:

Want your business to be the top-listed jewellery/watch store in London?