Serafim Jewellery

24/10/2026

For those who transcend what is expected.

23/10/2026

18ct Everose gold, aubergine dial, diamonds and a President bracelet. For daily glamour. The Lady-Datejust.

21/10/2026

The @‌Rolex Lady-Datejust. Setting the tempo centre stage. Pink, sunray-finish dial with diamond-set hour markers. Bezel adorned with 44 brilliant-cut diamonds. Prestigious President bracelet with concealed Crownclasp. In 18ct white gold cast at the brand's foundry. 28mm, calibre 2236.

19/10/2026

From 1957 to 2021, and beyond. The launch of the Lady-Datejust brought the timeless elegance and functionality of the Datejust to a smaller size. A landmark event, meaning women finally had a watch with certified accuracy. Initially 25mm, the Lady-Datejust’s size increased to 28mm as it continued to evolve technically, all the while giving expression to a natural femininity. The tale continues.

18/10/2026

For an elegant watch, it is tougher than it looks. The Lady-Datejust is guaranteed waterproof to a depth of 100 metres (330 feet) and subjected to the same stringent tests to ensure its precision, reliability and robustness as every model in the Oyster Perpetual collection.

16/10/2026

15/10/2026

Prestige and elegance. The Rolex Lady-Datejust in Oystersteel and yellow gold, 28 mm case, silver set with diamonds dial, a Jubilee bracelet.

14/10/2026

Strength and beauty. The Lady-Datejust in yellow gold and Oystersteel with a silver dial featuring diamond-set hour markers, and fitted with the Jubilee bracelet.

30/09/2026

An essential tool. The unidirectional rotatable bezel of the Deepsea is equipped with a 60-minute graduated Cerachrom insert in black that allows divers to safely monitor their time underwater.

22/09/2026

The watch of the deep. The Deepsea is waterproof to 3,900m/12,800ft and features a D-blue dial with large Chromalight hour markers and hands, ensuring excellent legibility in the darkest depths. Equipped with a helium escape valve and the exclusive Ringlock system, the Rolex Deepsea illustrates the brand’s expertise in waterproofness.