This proverb illustrate well how Elizabeth Wahyu discovered her valuable artistic talent; making and designing jewelries. After graduating from business school and starting her career in some companies both in America and Indonesia, she finally followed her instinct to tassel beads into sparkling jewelries. Excited by her new work, she displayed it in her former craft school. Surprisingly, some wo
men became big fans and before she realized it, custom-made orders kept her busy. It only took her one year to decide to focus on jewelry making and designs. In 2003, she opened her first jewelry boutique in Kemang, South Jakarta. Realizing that it was not simply a hobby anymore, she enhanced her skill from only tasseling beads into wiring and mixing unique material such as polymer clay and fur to her work of art. In order to accommodate the growing orders, employment recruitment and training were also conducted.
2005 is such a historical year for EWA as in that year the products got even more luxurious and enchanting because they started to be made with CRYSTALLIZED™ - Swarovski Elements. In fact, up to now, EWA is one of the few Indonesian jewelry brands whose designs incorporate CRYSTALLIZED™ – Swarovski Elements. Following the thriving success, some business refurbishments were necessary in order to cover wider scope of customer. The old romantic logo was switched into a strong modern look. The most pleasing color, green was chosen to be the corporate color to symbolize freshness in idea and spirit. Furthermore, the boutique’s interior was renovated into a captivating design; the first floor is dominated with natural color, suitable for people with bold type of characters. While the second floor is filled with feminine touches where the bridal corner is also located. In 2009, the website is updated so all customers’ eyes --inside and outside Indonesia-- experience the pleasure of watching the most fabolous design of jewelry. Not only that, with the idea of enhancing beauty of more active customers or customers outside Jakarta, it is now also available for e-purchase with convenient payment and package system. Finally, in response to the soaring competition in the same industry and globalization era,business development both in website and in branch opening are expected to bring “Elizabeth Wahyu Accessories“ to move forward and stay exceptional. KEMANG SELATAN VIII NO: 51 B
JAKARTA, 12370 , INDONESIA
62.21.70624154
62.21.68868222
0888408949
[email protected]
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