ITAY NOY - Independent Timepiece Maker

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ITAY NOY - Independent Timepiece Maker Itay Noy has been creating unique high-quality timepieces since 2000.

ITAY NOY timepieces are designed & made by Itay Noy, an award-winning Israeli designer and timepiece maker Displayed in exhibitions around the world, ITAY NOY’s timepieces have been acquired for museums & collectors www.itay-noy.com From his studio in Tel Aviv he designs limited edition collections of hand-made watches and clocks. Displayed in exhibitions around the world, Itay Noy timepieces have been acquired for many collections including The C. Bronfman Collection - NY, The Droog Design Collection – Amsterdam and The Collection of The Israel Museum – Jerusalem. Noy holds a BFA in jewelry from the Bezalel Academy in Jerusalem, Israel and Masters Degree (M.Des) from the Design Academy in Eindhoven, The Netherlands and currently teaches watch design at the Bezalel Academy. Itay Noy’s awards include the Andy Prize 2007, First Prize at the Biennale Internationale Design, St. Etienne, France 2000, the Lockman Prize for Practical Design and the America-Israel Cultural Foundation award 5 consecutive years from 1999 to 2003.

After a long period of development, I’m excited to introduce the second new timepiece built around a jumping-hour mechan...
12/10/2026

After a long period of development, I’m excited to introduce the second new timepiece built around a jumping-hour mechanism.

ALEF BEIT

Hebrew Jumping Hour
A new interpretation of time through the Hebrew alphabet. Using a mechanical jumping-hour mechanism, ALEF BEIT displays the hours through Hebrew letters and their traditional numerical values. The name refers not only to the Hebrew alphabet, but also to the fundamental building blocks of knowledge.

After a long period of development, I’m excited to introduce two new timepieces built around a jumping-hour mechanism.  ...
11/10/2026

After a long period of development, I’m excited to introduce two new timepieces built around a jumping-hour mechanism.

TIME AFTER TIME
A digital display, reimagined through mechanical watchmaking.
The dial draws on the seven-segment displays and distinctive LCD tones of 1980s digital watches.

Beneath it, a mechanical jumping-hour disc advances every hour, revealing a new number through a changing arrangement of segments.

A familiar digital language, transformed into a mechanical expression of time.

Happy to be featured once again in the Wristwatch Annual 2026.I’ve been part of this wonderful publication every year si...
08/09/2026

Happy to be featured once again in the Wristwatch Annual 2026.

I’ve been part of this wonderful publication every year since 2010, and it’s always a pleasure to see my work among its pages.

Thank you, Marton Radkai, for your continued support over the years! 🙏

Twenty years ago, I had the privilege of presenting a solo exhibition at the Eretz Israel Museum, following my Andy Priz...
07/08/2026

Twenty years ago, I had the privilege of presenting a solo exhibition at the Eretz Israel Museum, following my Andy Prize for Craft Arts award.

Looking back, I’m grateful for that milestone and for the journey that has unfolded since.
Curator: Tal Lancman
Photography: Ohad Matalon

03/08/2026

Palm Beach Show 2026
16/02/2026

Palm Beach Show 2026

Address

19 Mazal Arieh Street
Jaffa-Tel Aviv
6116610

Opening Hours

Monday 10:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 10:00 - 17:00
Thursday 10:00 - 17:00
Friday 10:00 - 14:00
Sunday 10:00 - 17:00

Telephone

+97235247380

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