The work of a successful jeweler, says Oded Kashi, is equal to the skills of a several professionals. the perfect jewel starts with understanding the client's needs and matching the type of jewel to her character. here, in fact, the jeweler wears the hat of the psychologist. After understanding the customer's needs, begins the planning and designing stage. At that point the jeweler is required to use his architect skills in order to design the piece in a perfect way. After the design stage, comes the engineering and structure stage. Only an expert and expirienced jeweler knows how to translate and design into the right structure while giving it a detailed finish that gives the feeling as if the piece wasn't made by a human, even though it was all hand made. In a worl full of talented designers, with all the information available, Oded Kashi believes that the success is hidden in the little details. The quality of the goods and the perfect work combined with exclusive designs are the key to creating the ultimate jewelry.