Enthusiastic by nature, he came to Ahmedabad at the age of fourteen. He took experience by working at a jewellery store for four years, with a goal of opening his own jewellery business. In 1953, he initiated the dream in Ahmedabad's Delhi Darwaja on a smaller scale as a money launderer & a silver smith . He developed the firm by his experience which is now evolving by his son Mr. Soni & His Grand Son Mr. Bharat A. Soni. Today Shreenathji Jewellers are in a span of Diaomond, Gold & silver Jewellery making & Retailing. Soni
Mr. Soni used to help his father in his work along with his studies. He developed the small firm into a large scale business by introducing gold jewelley making & retailing. He obtained the government approved jeweller licence, Hallmarking of Jewellery when these concepts were newly introduced. He keeps customer satisfaction & trust factor on priority. He believes that a happy customer is a pathway to a successful business. Never compromising on the purity of the goods sold has been his biggest concern. Soni, is the third generation successor of the business has joined the family business with great enthusiasm after completing the studies. He is using his knowledge of technology, contemporary jewellery requirements. Understanding the customer's requirements & providing a smooth service and satisfactorily relationship with the customer has always been his concern. He is evolving the business with his understanding of technology & new ideas with the experience of his grand father & knowledge of his father.
