ESHYL

The Story

ESHYL is a young company started on 15th August, 2009, backed by Mr. Daivik Kansara, the young and dynamic director of the Company, with a remarkable background in Family Business and Entrepreneurship and enriched experience in gold and silver jewellery, being the family is in gold and silver business since 90 years. The passion for innovation and creative mind gave birth to ESHYL, the brand in 925 Silver Jewellery. The idea was to deliver lifestyle jewellery for the niche market. The motto of the Company is to create a brand not for the masses but classes. A Brand

The branded segment for silver segment is yet untouched. One can find many brands in Gold segment, but one can hardly find any brand in Silver segment. The object was to fill this gap. This created a brand for 92.5% Sterling Silver jewellery. The Concept

Sterling Silver is new in India. Till date, people are only aware about basic silver jewellery, which varies from purity of 20% to 90%. But ESHYL’s object is to provide its customers the best in quality.

925 Silver

Fine silver (99.9% pure) is generally too soft for producing jewellery, therefore alloys are added to silver to bring the hardness. Hence Sterling silver is an alloy of silver containing 92.5% by weight of silver and 7.5% by weight of other metals. The sterling silver standard has a minimum millesimal fineness of 925. This would help the people to trust in quality and uniqueness of sterling silver as compared to the basic silver jewellery available in the market. Mission And Vision

-To create a Brand in Silver Segment in Indian market.

-To be a market leader in Indian market providing 92.5% Sterling Silver Jewellery to its customers.

--To be positioned as a Premium Brand in Silver segment meeting all their customers’ expectations.