The spirit of individuality with high quality, high-style watches at affordable price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. Our Story
The story of Armitron is one of character and uncompromising spirit, and begins with a man and a promise. Against the unimaginable horrors of Auschwitz, a young Eugen Gluck made an oath: “I’m going
to survive this. He survived the Holocaust. Finding refuge in NYC, Mr. Gluck and his wife Jean (that’s right — Eugen and Jean — it was love at first sight!) set out to embody the American dream: First with a bakery, and then with a watch business. That business became “America’s Watch”, an industry leader that embraced technology and forward-thinking design to carve out a foothold in the American zeitgeist. In the digital revolution of the 80s, Armitron led the way with one-of-a-kind watches in every style imaginable. Commercials, magazines, celebrity endorsements — that was the birth of the fashion watch. As Armitron continued to grow, Mr. Gluck never lost sight of his original promise to put people first — and that ethos is what continues to drive Armitron today with Mr. Gluck’s daughter, Bobbie, upholding his legacy as CEO. TIME IS MEASURED IN MOMENTS. WHAT MOMENTS DEFINE YOUR TIME? More than a simple hashtag, is a call to action to embrace, honor and mark those little moments that tell a much bigger story about who we are. Armitron joins a community of consumers motivated to share their moments of reflection, inspiration, excitement and accomplishment. Introducing (In Real Time), a celebration of all those little stretches of time in a day that, while they may go unmarked in our calendars, they shouldn’t go unnoticed, because they are often the best expression of our true stories. SINCE 1975
Armitron has been devoted to nurturing the spirit of individuality with high quality, high-style watches at approachable price points, driven by the understanding that a timepiece is both a common thread and a distinguishing factor. Armitron connects prestige and curation with unprecedented value and convenience. Proudly headquartered in New York, Armitron is the Official Timekeeper of the New York Yankees.
