AMAYRA

AMAYRA Exquisite High Jewellery| Natural Diamonds & Gem Stones| Contemporary Modern Designs| Visit Store or shop online
📍DLF Emporio & GK 1

Amayra, A homage to the eternal beauty of diamonds.

10/06/2026

Some stones never leave you.

Rajendra Bagrecha still remembers the first one. A one carat Golconda diamond, bought in Kolkata in 1975. The way it held light differently from anything else he had seen — that unmistakable clarity that only a Golconda carries. A stone that, in today’s world, would command a price few could imagine.

In conversation with Sanjay Bagrecha, Rajendra recalls it without hesitation - the stone, the city, the year. It was that purchase that set his eye, and from that point on he knew exactly what he was looking for and what he would never settle for.

Decades have passed. Thousands of stones since. And yet that first one remains - vivid, unforgotten.

Because the ones that find you early, find you forever.

AMAYRA Fine Jewellery since 1975.
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08/06/2026

Pooja Bagrecha in AMAYRA Fine Jewellery - and every piece exactly where it belongs.

Zambian emeralds in their deepest, most vivid green, paired with natural diamonds that sit with quiet brilliance. A necklace, a ring, a bracelet - each piece worn not as decoration but as conviction, chosen with the same discernment that has always defined this house.

An effortless elegance that needs no explanation. The kind that comes only from decades of knowing exactly what refinement looks like - and never once settling for less.

AMAYRA Fine Jewellery since 1975.
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05/06/2026

Some people build businesses. Rajendra Bagrecha built a standard.

In conversation with Sanjay Bagrecha, the founder of AMAYRA speaks with the quiet certainty of a man who has never once had to second-guess his principles. For him, there was never a moment of deliberation around quality, around finish, around the integrity of the product.

It was never a choice. It was simply the only way.

That refusal to settle is not the story of AMAYRA’s past - it is the reason everything that carries this name today means exactly what it does.

Fifty years. Not one compromise.

AMAYRA Fine Jewellery since 1975.
✨💎🌹 JewelleryWithIntent FineJewelleryIndia

At first, we only saw stones. Then, we began seeing stories.The question was never what makes a piece beautiful. Beauty,...
03/06/2026

At first, we only saw stones. Then, we began seeing stories.

The question was never what makes a piece beautiful. Beauty, in the right hands, is a given. The question was always what makes it last — in the memory, on the skin, across generations.

Decades of searching taught us one thing: the finest stones carry an energy that no grading report can capture. And a design, when it is truly right, asks for nothing. It simply settles — into a life, as though it was always part of it.

Every piece that leaves this house was made for a singular purpose. To find the woman it belongs to. And to stay with her.

This is AMAYRA.

AMAYRA Fine Jewellery since 1975.
✨💎🌹 JewelleryWithIntent FineJewelleryIndia

01/06/2026

For Sanjay Bagrecha, the design never comes first. The stone does.

In conversation with Pooja Bagrecha, he talks about the part of the process he loves most - the search. Sitting with stones, studying them, waiting for the one that stops you.

Because when the right stone is found, nothing needs to be forced. The design doesn’t get created - it reveals itself. The stone’s finesse, its depth, the way it holds light from within, tells you exactly what it wants to become.

It is a kind of dialogue. Between the maker and the material. Between craft and nature. And AMAYRA has always known to let the stone speak first.

AMAYRA Fine Jewellery since 1975.
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From the very beginning, AMAYRA has walked away from more stones than it has ever bought. Not because they weren’t beaut...
29/05/2026

From the very beginning, AMAYRA has walked away from more stones than it has ever bought. Not because they weren’t beautiful, but because beautiful was never enough. The standard was always something harder to define and impossible to fake - a stone that was simply, undeniably, right.

No stone enters AMAYRA to impress. Not to dazzle at first glance or perform under a spotlight. Only to belong - to the piece it becomes, and to the woman who eventually wears it.

That conviction has been at the heart of this house for decades. Passed down, held firmly, never negotiated.

Because perfection was never the goal. It was always the only option.

AMAYRA Fine Jewellery since 1975.
✨💎🌹 DiamondJewellery GemstoneJewellery FineJewelleryIndia HeirloomInTheMaking JewelleryWithIntent IndianLuxury WhenItFeelsRight EverydayLuxury WristStatement

27/05/2026

Not every stone is for every woman. And Sanjay Bagrecha has always known this.

In conversation with Pooja Bagrecha, he shares something that has guided AMAYRA from the very beginning - that stones are not passive. They carry personality. Some walk into a room and own it. Some sit with a quiet, unshakeable depth. Some catch the light and refuse to let it go. And some simply wait - for the right person to respond to them.

Because when the personality of what you are wearing meets the personality of who you are - that is when jewellery stops being jewellery, and becomes something else entirely.

Because the finest jewellery was never really chosen. It was recognised.

AMAYRA Fine Jewellery since 1975.
✨💎🌹 DiamondJewellery GemstoneJewellery FineJewelleryIndia HeirloomInTheMaking JewelleryWithIntent IndianLuxury WhenItFeelsRight EverydayLuxury WristStatement

Every legacy has a moment before it becomes one.Fifty years ago, a single man’s conviction laid the foundation for somet...
25/05/2026

Every legacy has a moment before it becomes one.

Fifty years ago, a single man’s conviction laid the foundation for something that would far outlast the era it was born in. He saw jewellery not as ornament, but as an expression of something deeper - and he refused to settle for anything less than that.

That obsession was passed down, refined, and carried forward by a family that understood what he had started. A family for whom perfection was never a goal - it was simply the only way they knew how to work.

Felt before it is seen. Chosen for meaning, not occasion. AMAYRA - for the woman of this era, and every era to come.

AMAYRA Fine Jewellery since 1975.
✨💎🌹 JewelleryWithIntent FineJewelleryIndia

22/05/2026

Sanjay Bagrecha has sat across the tables of the world’s most prestigious antique auction houses. Here is what five decades taught him.

That fine jewellery of real consequence is never rushed. Not the sourcing, not the selection, not the craft behind every piece. Each demands time - and that is precisely what AMAYRA has always given it.

In conversation with Pooja Bagrecha, he reflects on what those experiences truly meant - an education not just in stones, but in the standard that separates the extraordinary from the merely beautiful.

Because the finest things were never made in a hurry. And those who truly understand luxury have always known that.

AMAYRA Fine Jewellery since 1975.
✨💎🌹 JewelleryWithIntent FineJewelleryIndia

The real measure of a piece isn't the moment it catches the eye - it's the moment it becomes a part of how you move thro...
20/05/2026

The real measure of a piece isn't the moment it catches the eye - it's the moment it becomes a part of how you move through the world.

That is the kind of jewellery AMAYRA believes in.

Zambian Emeralds - stones of rare depth and quiet intensity, formed over centuries with a colour that feels almost alive. Set alongside Natural Diamonds that bring light without noise. A necklace that drapes like a second skin. A ring that sits as though it was sized for you alone. A bracelet that moves with you, never against you.

None of it asks for attention. All of it deserves it.

This is jewellery that does not perform. It simply belongs - to the woman who wears it, and to no one else.

Because the finest things were never meant to be seen first. Only felt.

AMAYRA Fine Jewellery since 1975.
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🌹💎✨ DiamondJewellery GemstoneJewellery FineJewelleryIndia HeirloomInTheMaking JewelleryWithIntent IndianLuxury WhenItFeelsRight EverydayLuxury WristStatement

Address

M-49, 1st Floor, M-Block Main Market, Greater Kailash 1
Delhi
110048

Opening Hours

Monday 11:30am - 7pm
Wednesday 11:30am - 7pm
Thursday 11:30am - 7pm
Friday 11:30am - 7pm
Saturday 11:30am - 7pm
Sunday 11:30am - 7pm

Telephone

+919810850629

Website

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