Beauty, which is unique, is abundantly hidden in nature. It is this hide and seek with nature, that moves Priyanka to capture its unique beauty into a precious object of art. It's this sheer passion for design that has got her here. A Diploma in Jewellery Design and Gemology and a Masters of Fashion Management from the National Institute of Fashion Technology, Kolkata, in 2009 paved the way to the
beginnings to fully and creatively express beauty, imaginatively. Initial sketches were to satisfy her creative soul. Little did she know that this passion for designing jewellery would fetch her the opportunity to work with the best of the brands in the Fine Jewellery Industry. Jewellery, for Priyanka, is not merely a precious object, but an object of beauty, art and luxury, which has been meticulously crafted with skill and passion, gently shaping the most intricate details, to reveal the poetry inspiring it. It is a possession, which brings out that unique hidden beauty in the wearers personality. Jewellery at priyanka Khaitan, is quintessentially elegant, yet, flamboyant. Diamonds are creatively used with precious and semi precious varieties of gemstones to create such precious objects, which tell its own story. "I strongly believe every individual has their own signature style of fashion, but some find it extremely difficult to express their own ideas. This is where I help them to bring out their individual fashion sense to their jewellery, enhancing their individuality and bringing out the best in them. Every creation needs a technique and skill, to bring out the element of art in it and over these years I have honed the skill to help each one express their dreams come true into a precious piece of art which evokes a strong emotion. An emotion, which is contagious. As, I believe Art is the best way to touch anyone's heart."
- Priyanka Khaitan.