Chhaganlal Dayaljee CHD-The Original

Chhaganlal Dayaljee Jewelers is situated in the heart of the steel city of Jamshedpur from where it has gratified peoples’ need for jewelry for all occasions for the last ninety one years. These years of un-compromised quality and sincere service has earned Chhaganlal Dayaljee several generations of customers, a trusted name in the eastern region and beyond but most importantly innumerable relations to share joyous occasions with. True art has the power to capture hearts and it is through their art of jewelry that Chhaganlal Dayaljee has captured hearts across generations, classes and boundaries. In 1918 when India had witnessed a pioneering entrepreneurship in the emergence of the steel factory, a humble young man from Dhrol, Gujarat came to the steel city of Jamshedpur in search of work. This man, Shree Chhaganlal Dayaljee begun a jewelry shop under a tin shed in Bistupur bazaar with just a small some of fifty rupees in his pocket. He soon discovered that jewelers were commonly considered unfair and from then on he set to prove it wrong. The jeweler in Indian tradition suggests an auspicious presence and is a cultural symbol of prosperity and happiness. Shree Dayaljee rooted deeply in this tradition served his customers with quality because he wanted them to experience the purest form of jewelry. His efforts showed results and drew people not only from the surrounding towns and villages but also beyond the east, from as far as Punjab and Maharashtra. Today in extreme globalized market conditions, Chhaganlal Dayaljee still stands for same values of trust and purity espoused by its founder with a blend of modern spirit. Therefore the store was renovated in 2000 and keeping true to their ancestral enterprise started the first diamond counter and introduced hallmarked jewelry to the city of Jamshedpur. Also became the first to provide certified diamonds by the world no.1, International Gemological Institute, who later awarded CHD for the best quality diamonds in the eastern region. Institutional honour has only vindicated the generations of faith that customers have held in CHD. Shree Dayaljee had believed in the purest form of jewelry and today the support, love and bond of our customers and artisans have made it into brand CHD which implies TRUST, PURITY and TRADITION.