06/03/2023
Modern Jewellery — Tatty Devine
Holi's round the corner and the festival of colours must find resonance in the world of jewellery, especially that of the modern kind. Today, we bring you a brand that, if anything, is a riot of colours, messages and styles. There's a lot going on here, and most of it's quite fabulous. Prepare to enter the polychrome universe of Tatty Devine:
Rosie Wolfenden and Harriet Vine met as students at Chelsea College of Arts in 1996. After craft-filled childhoods, they customised clothes sourced in charity shops for gigs and nights out and, as the Tatty Devine creation myth goes, stumbled on a pile of leather sample books by the bins outside a furniture shop.
Months later Harriet used some of the leather to make a cuff and, buoyed by the compliments it received, decided to create more and sell them on a stall at Camden Market in London.
Later, Rosie’s homemade headband caught the eye of a Vogue stylist. The stylist was sourcing vintage clothes; Rosie was the vintage-clothes shop’s part-time assistant. After a collection of accessories was made at break-neck speed that weekend, one of their cuffs ended up in Vogue’s millenium edition, worn by the model Erin O’Connor.
All Tatty Devine jewellery is designed and handmade in house by a small, skilled team of makers with a passion for art jewellery. They work hard to ensure that every piece boasts the quality and unique stamp that's become synonymous with the label.
They create around 300 new jewellery designs every year, from trend-led capsule collections to limited edition masterpieces, showcasing their advanced techniques in acrylic jewellery design and production. Also, they are slowly moving their acrylic supplies into recycled acrylic as they use up the stock on their shelves. In addition to their permanent classic collection, collaborations and their seasonal collections now feature ornate designs in highly collectable numbered runs. All Tatty Devine jewellery is still designed and handmade in Britain.
At Tatty Devine career development is encouraged, from making to management and everything in between. Of course, they’re keen to fight the Gender Pay Gap, and pay the London Living Wage.
Tatty Devine jewellery carries a strong feminist message and is known for making a statement and starting conversations.
Jewellery is a very powerful way to spread messages and Tatty Devine loves to challenge what jewellery can be and do. Through its jewellery and campaigns Tatty Devine empowers its customers by giving them a medium to be political. Proudly British, as Tatty Devine continues to grow Harriet and Rosie are sticking to their principles of keeping production in the UK. And whilst business is serious, they say ‘above all, we’re always motivated by fun’.
(Article and photos : inews, tattydevine official site, joytotheworld blog.)