Appu G

Appu G Appu-G Fashion Jewellery, founded by Deepak Amin & led by Nancy Amin, has been crafting American Diamond jewellery for 30+ years.

With multiple retail units in Kolkata, we offer customisable designs & serve B2B clients with latest collection across India.

11/05/2026

What does jewellery manufacturing and Tetris have in common? 🎮✨
More than you’d think.

In Tetris, every block has to fit perfectly. One wrong move changes the entire outcome. And honestly, jewellery manufacturing works the same way. Every design, every stone, every polish, every finish has to come together with precision, timing, and skill.

For the last 35 years, that’s exactly what we’ve been mastering at Appu G. 💎

From understanding market trends to developing collections, handling customisation, managing bulk orders, and delivering consistency at scale, we’ve spent decades perfecting every piece of the puzzle. And just like the game, experience is what makes the difference.

Today, Appu G stands as a trusted manufacturing partner for businesses looking for:
✨ Wholesale jewellery
✨ Bulk buying solutions
✨ White labelling
✨ Customised jewellery manufacturing
✨ Flexible MOQs and scalable production

Because great jewellery is never accidental. It is built through years of expertise, process, precision, and passion.

If you’re looking for a manufacturing partner that understands both creativity and scale, we’re ready to build with you. 🤝

Partner with Appu G. ✨



[B2B Jewellery, Fashion Jewellery, Bulk Manufacturing, Jewellery Manufacturers, American Diamond Jewellery]

What does it really take to bring a vision to life? ✨For us, it’s never just about the design it’s about the story behin...
22/04/2026

What does it really take to bring a vision to life? ✨

For us, it’s never just about the design it’s about the story behind it.

We partnered with Elina, a UK-based brand 🇬🇧, to create 100 customised wedding favour pieces each carrying the initial “E” 💍 A small detail, but one filled with meaning.

From sketches ➡️ CAD ➡️ moulding ➡️ hand-setting every step was about precision, consistency, and care 🛠️ Because when something is personal, “almost right” just isn’t enough.

At Appu G, we don’t just manufacture.
We collaborate, refine, and deliver until it feels exactly right 🎯

✨ Got a vision? Let’s build it together.



[Jewellery Manufacturing, B2B India, Wholesale Jewellery, American Diamond Jewellery]

What does design really mean for us as manufacturers and wholesalers? ✨For us, it goes far beyond the jewellery we creat...
15/04/2026

What does design really mean for us as manufacturers and wholesalers? ✨

For us, it goes far beyond the jewellery we create.
It lives in every detail, every decision, and every space where our brand is experienced.

At Appu G, design has always been our first language. From conceptualising each piece to presenting it to the world, we focus on creating something that feels thoughtful, balanced, and memorable.

That’s why our exhibitions are never treated as just another business opportunity. They are our canvas. 🎨
A chance to build immersive, theme-driven spaces that don’t just showcase products but tell our story, invite engagement, and create a lasting impression.

And while scale is important in manufacturing, we believe consistency is what truly defines us.
Consistency in quality, in design thinking, and in how we show up—every single time.

Because when you care deeply about what you do, you don’t look for shortcuts.
You look for ways to do it better.

At the end of the day, it’s not just about what we make.
It’s about how we make people feel. 💛



[Brand Experience, Craftsmanship, MadeInIndia, American Diamond Jewellery, Jewellery Manufacturers]

27/03/2026

There is a moment before a jewel becomes a masterpiece. ✨
A quiet pause where imagination meets intention. Where a sketch breathes for the first time.

At Appu G, every piece begins as a whisper of an idea and transforms through hours of patience, precision, and pure artistry. đź’« Our karigars do not just create jewellery, they compose it. Each curve is deliberate. Each stone placement is thoughtful. Each finish is perfected, again and again, until it feels just right.

This is where skill meets soul. ❤️
Where time slows down to honour craft.

From intricate detailing to flawless finishing, our expertise allows us to bring your vision to life exactly the way you imagine it. With 7 types of polish available, every piece can be tailored to reflect a distinct personality, a unique mood, a specific market. đź’Ž

For our partners and retailers, this is more than manufacturing. This is collaboration.
We are fully equipped to handle large scale wholesale orders while maintaining the same attention to detail in every single piece. 🤝

Because at Appu G, customisation is not an option. It is our language.

26/03/2026

Trend Alert 🚨 2026 is all about the Passa ✨

If you are looking to stay ahead of the style curve, this is the one accessory you need in your collection. The Passa is making a strong comeback, blending royal heritage with modern-day glamour to create a look that is bold, elegant and unforgettable.

At Appu G, this statement accessory is backed by over 35 years of manufacturing expertise. Our skilled kaarigars craft each piece with care, precision, and deep knowledge of jewellery making. Every American Diamond is thoughtfully set and finished to ensure the shine, balance, and quality our patrons trust.

Strong craftsmanship has always been at the heart of Appu G. It is what allows us to create designs that look stunning and feel premium every time you wear them.

This is not just a trend. This is craftsmanship that shines.

23/03/2026

35 Years of Sparkle: That’s a Wrap on 3IJS Delhi! ✨

From our workshop to the heart of Delhi, the journey of an Appu G piece is one of passion and precision. This week at the 3IJS Exhibition, we didn’t just showcase jewellery; we shared our 35-year-old legacy with all of you.

As manufacturers, we take pride in every American Diamond we set. Seeing you try on our latest emerald-drop necklaces and intricate floral chokers reminds us why we do what we do. There is a specific magic in an exhibition that a screen can’t capture the weight of the metal, the way the light dances off a facet, and the shared smiles over a piece that feels “just right.”

Thank you to everyone who stopped by our green-framed sanctuary to talk craft, heritage, and style. We’re heading back to the manufacturing floor inspired to create even more brilliance for the next 35 years!



04/02/2026

At Appu G, we believe great jewellery is only the beginning. ✨

What truly sets us apart is the service, the experience, and the care we bring to every customer who walks through our doors.

From helping you find the perfect piece to ensuring you leave with a smile — we’re here to make your jewellery journey effortless and joyful.

Because at Appu G, it’s never just good products… it’s great service. 💛

23/01/2026

The team that vacations together… works better together. 🌴✨
From shared meals to shared laughs, every moment outside the office strengthens the bonds that power Appu G every day.
Here’s a little glimpse of our team hitting pause, recharging, and returning even more inspired.
Because great jewellery comes from great teamwork — and great teamwork comes from great memories. 💛

19/01/2026

From everyday elegance to festive sparkle — Appu G brings you the best in American Diamond, imitation and fashion jewellery. ✨
As both wholesalers and retailers, we serve thousands across Kolkata and beyond with designs that are trendy, timeless, and crafted with care.
Whether you’re shopping for yourself or sourcing for your store, you’ll always find the perfect piece at Appu G. 💛

13/01/2026

For 35 years, Appu G has been the House of Fashion Jewellery — a place where craftsmanship meets creativity, and every design is made to be treasured. ✨

From everyday elegance to heirloom-worthy pieces, our legacy is built on trust, detail, and a deep love for jewellery that stands the test of time.
Here’s to 35 years of sparkle… and many more to come. 💛

08/01/2026

If this video found you… take it as your sign from the universe ✨

If you’re in Kolkata, this is your moment to walk into an Appu G store and let the sparkle choose you.
From everyday elegance to show-stopping designs, the universe clearly wants you to shine a little brighter today.
See you at Appu G? đź’›

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26/4, Hindustan Park Road, Golpark, Hindustan Park
Kolkata
700019

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