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24/09/2026

What does it take to judge a watch?

As a member of the 2026 GPHG Jury, Pranav Saboo, our CEO & MD, shares his perspective on the finer details, craftsmanship and character that define a timepiece and what he looks forward to discovering through the judging process.

Watch the full conversation on YouTube.
Link in story & bio.

23/09/2026

An evening at Ethos City of Time celebrating the launch of the Oris ProPilot X Kermit Edition.

With Rolf Studer, CEO of Oris, and Pranav Saboo, CEO & MD of Ethos, the evening brought together watch collectors and enthusiasts over cocktails, conversations and an up-close look at the latest addition to the ProPilot collection.

From discovering the details of the new Gonzo Edition to engaging with the minds behind Oris and Ethos, it was an evening that brought together great watches, good company and a shared passion for watchmaking.

21/09/2026

An afternoon dedicated to .

In the company of , CEO of Oris, we hosted a distinguished gathering of collectors over an exclusive brunch in Mumbai. It was an afternoon of thoughtful conversations, horological insight and a shared appreciation for the craft of independent watchmaking.

Rolf shares a few words on the occasion, the collectors he met, and the experience of bringing the Oris community together.

Watch the full conversation and step into the world of Oris with Ethos.

20/09/2026

What matters is rarely found. It is created.

A feeling, made tangible. An idea, shaped into something lasting.

Discover the pursuit of creation with Rado and its Masters of Materials Ethos

MastersOfMateriala

The GPHG Academy has announced 84 nominated timepieces, selected from 320 entries by 194 brands. Across 14 categories, t...
18/09/2026

The GPHG Academy has announced 84 nominated timepieces, selected from 320 entries by 194 brands. Across 14 categories, they will compete for 19 prizes celebrating creativity and excellence in contemporary watchmaking, including the prestigious “Aiguille d’Or” Grand Prix. 🏆

📅 The 2026 winners will be announced on Saturday, 7 November at the Bâtiment des Forces Motrices in Geneva.

👉 Experience the nominated timepieces in person at the GPHG 2026 Exhibition in India, hosted by Ethos.
Register via the link in bio or story.

17/09/2026

JACOB & CO.

A tribute to Mahadev.

For the first time, Jacob & Co. pays tribute to Lord Shiva with the Mahadev Edition, inspired by Shiva’s role in creation, preservation, and destruction to make space for new creation again.

At the center of the Epic X-inspired dial, Shiva appears alongside his trident, damru, and the Om symbol. The elements are finished with Super-LumiNova, glowing blue in the dark as a representation of divine energy and spiritual awakening.

Housed in a 44 mm titanium case, the watch is powered by the manual-winding JCAM02 skeleton caliber, beating at 28,800 vibrations per hour offering a 48-hour power reserve.

Exclusively available at Ethos

ONLY A FEW DAYS TO GO! As the GPHG 2026 exhibition approaches Mumbai, the spotlight turns to the 24 members of this year...
16/09/2026

ONLY A FEW DAYS TO GO!

As the GPHG 2026 exhibition approaches Mumbai, the spotlight turns to the 24 members of this year’s jury: the experts entrusted with evaluating the most significant timepieces of the year.

Bringing together voices from watchmaking, collecting, journalism, design, art, culture and the luxury industry, the jury represents the many disciplines that shape modern horology.

Chaired by Mr. Wei Koh (Wei Koh), Founder of Revolution and The Rake, the jury also includes our MD & CEO, Mr. Pranav Shankar Saboo, alongside leading international figures from across the world of watches and beyond.

Meet the jury that will help define the 2026 edition of watchmaking’s most prestigious annual awards.

Bunch of us Ethos
16/09/2026

Bunch of us Ethos

15/09/2026

A Meister built for the modern wrist.

The Junghans Meister Chronoscope brings the collection’s distinctive 1930s-inspired design language into a contemporary chronograph. Its 40.7mm steel and yellow-gold PVD case frames a silver dial with dauphine hands, baton indices and a day-date display.

Powered by an automatic calibre, it balances the practicality of a chronograph with the understated elegance that has long defined the Meister collection.

What do you think of this take on the Meister?
Comment below.

Alexander Zverev claims his second Grand Slam title at the US Open, marking another defining chapter in his career while...
14/09/2026

Alexander Zverev claims his second Grand Slam title at the US Open, marking another defining chapter in his career while wearing the Jacob & Co. World Is Yours Dual Time.

Our take: A fitting timepiece for a champion at the top of his game. The World Is Yours Dual Time pairs bold design with sophisticated watchmaking making it a considered choice that reflects both achievement and ambition.

Discover Jacob & Co. exclusively at Ethos.

Address

Madhapur

Opening Hours

Monday 11am - 9pm
Tuesday 11am - 9pm
Wednesday 11am - 9pm
Thursday 11am - 9pm
Friday 11am - 9pm
Saturday 11am - 9pm
Sunday 11am - 9pm

Telephone

+919550460755

Website

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