Phenix_byjoharipoonam

Phenix_byjoharipoonam Phenix - a vision of Poonam Goenka where she gives new meanings to precious old jewels

đź’Ž New jewels: JohariPoonam
📍 Mumbai, India

When jewellery holds memory !!She came to me with a necklace that was almost 30 years old.Her husband had gifted it to h...
24/02/2026

When jewellery holds memory !!

She came to me with a necklace that was almost 30 years old.
Her husband had gifted it to her.
She never liked the design… so it stayed in the locker. For decades.
She didn’t even know redesign was possible.
When we met, she said something simple:
“I want to keep the love intact. But I want to wear it.”
We listened to the old piece.
Kept its essence.
Broke the monotony of gold.
Added pearls and emeralds.
Reimagined it as a long necklace — graceful, wearable, whole.
Three weeks later, when she came to collect it, she was quiet.
She had lost her husband last year.
Wearing something he once chose for her — now transformed into something she truly loved — was overwhelming.
There were tears. Joy and memory together.
Before leaving, she said softly,
“God bless you, Poonam.”
That blessing was the greatest energy exchange of this entire process.
Old jewellery is not outdated.
It is emotion waiting to be worn again.
✨ House of Johari Poonam
Re-designing heirlooms with care.

Underutilised Capital — old jewellery sleeping in lockers;With gold prices where they are today, I find myself thinking ...
27/01/2026

Underutilised Capital — old jewellery sleeping in lockers;

With gold prices where they are today, I find myself thinking more about the value of what already exists — not just in weight or price, but in possibility.

I’m sharing the story of a piece that began with two old sets of gold.
Each precious, yet reduced to underutilised capital, lying untouched in lockers for years.

When a client brings old jewellery to me, the first step isn’t design.
It’s listening.
Listening to the piece —
to its form, its constraints, its history.
To what can be retained, and what quietly wants to evolve.

In this re-design, two old sets came together.
The intention was never to combine them, but to let them converse.
Plain surfaces were gently engraved.
Where holes already existed, we allowed pearls to find their place — each one fixed intentionally, never decoratively.
Every addition was measured against a single question:
Will this feel like one complete story?

The final piece does not reveal its past as fragments.
It does not look assembled.
It looks resolved — as though it was always meant to be this way.

This is what thoughtful re-designing does.
It protects value.
It preserves sentiment.
And it makes old jewellery truly wearable again.

— House of Johari Poonam
Listening to gold. Letting legacy find a new form.


of JohariPoonam

She came to us with a piece from her wedding days — full of memories, but resting quietly in her locker for years.We wan...
12/11/2025

She came to us with a piece from her wedding days — full of memories, but resting quietly in her locker for years.
We wanted to bring it back to life, not by changing its soul, but by reimagining its story.

Keeping her vibrant personality and modern lifestyle in mind — living in the UK, loving bold, statement pieces rooted in Indian culture — we redesigned it with a twist.
Turquoise met rubies, and the silver hasli added both contrast and character.

The result?
An heirloom reborn — traditional at heart, contemporary in spirit. 💫


❤️

07/10/2025

Sharing Our Re-designing Story.
One of our clients had an old gold set that she hadn’t worn in years because she found it too flashy and the gold too bold for her taste. When she brought the set to us, we appreciated the intricate Rawa design (tiny gold balls) that added a touch of elegance.

To break the monotony of gold, we chose pearls to maintain a neutral color palette while ensuring the delicate gold balls remained the focal point. We used fine pearls (Khakha Moti) to create beautiful beading on the Jhumkas, redesigned the ring with the same concept, and added a hint of pearls to the existing necklace.

This old piece was revitalized, infused with new energy to tell a fresh story. The entire design and ex*****on were carried out with great passion and care. We truly felt rewarded when we received our client’s love and smile in return.

Before: A vision in progress, waiting for the right touch.After: A seamless transformation—where creativity turned into ...
05/03/2025

Before: A vision in progress, waiting for the right touch.

After: A seamless transformation—where creativity turned into functionality, and every detail into a story.

Redesigning isn’t just about change; it’s about elevating possibilities!



“Redesigning jewellery is not just about giving old pieces a new look—it’s about weaving past memories into future heirl...
04/03/2025

“Redesigning jewellery is not just about giving old pieces a new look—it’s about weaving past memories into future heirlooms.”



Jewellery holds memories, emotions, and stories that transcend time. But as tastes evolve and styles change, some cheris...
03/03/2025

Jewellery holds memories, emotions, and stories that transcend time. But as tastes evolve and styles change, some cherished pieces may no longer fit our current preferences. Redesigning jewellery is a beautiful way to honor the past while embracing the present.


The final piece reflects a perfect blend of craftsmanship, modern aesthetics, and sentimental value.Whether it’s updatin...
18/02/2025

The final piece reflects a perfect blend of craftsmanship, modern aesthetics, and sentimental value.

Whether it’s updating an heirloom, resetting a gemstone, or transforming an old design into something new, the result is a piece that feels uniquely yours—cherished, timeless, and ready to be worn with pride.


We breathe new life into your jewellery-ensuring it feels as good as new without losing its emotional significance. Our ...
17/02/2025

We breathe new life into your jewellery-ensuring it feels as good as new without losing its emotional significance. Our goal is to blend heritage with modern craftsmanship, giving you a unique, timeless piece to cherish for years to come.

We specialize in transforming your cherished pieces while preserving their original essence and sentimental value. We ca...
13/02/2025

We specialize in transforming your cherished pieces while preserving their original essence and sentimental value. We carefully restore, reshape, and modernize it to suit your style while keeping its story alive.


Old jewellery is often passed down through family heirlooms, purchased years ago. Some pieces personal collections that ...
11/02/2025

Old jewellery is often passed down through family heirlooms, purchased years ago. Some pieces personal collections that people wish to remodel. These items may hold sentimental value, but they can also be outdated in style, worn out, or damaged over time.

Old jewellery carries a story, a reflection of an era when intricate craftsmanship and delicate artistry were at their p...
10/02/2025

Old jewellery carries a story, a reflection of an era when intricate craftsmanship and delicate artistry were at their peak. The detailed engravings, hand-set gemstones, and elegant designs showcase the sheer dedication of master jewellers from the past.

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Mumbai
Mumbai
4000039

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