Peepul Style

14/08/2025

Rooted in India and refined through a French lens, has moved beyond ornament to create modern collectibles anchored in cultural symbols and human-centric design.

For the new luxury shopper, discerning, design-literate, and seeking beauty with depth and dimension, this marks a defining evolution. Jewellery becomes more than an accessory; it becomes an experience to inhabit, a story to carry, a marker of identity.

Aneka’s repositioning embodies this shift, offering a multicultural perspective that feels both timely and enduring, and setting a new benchmark for how contemporary luxury will engages its audience.

[Maison Aneka, Fine Jewellery, Cross-Border Brands, Modern Collectibles, Luxury Retail, Create Cultivate, Peepul Advisory]

07/05/2025

A recent visit to New York brought the chance to experience the newly opened — the storied French department store, reinterpreted for a new city and a more discerning, design-led shopper.

 debut feels more like a concept store, spotlighting an unexpected flow of playful, well-defined spaces that invite customers to explore and discover — seamlessly blending heritage with modernity. Through the dreamy design by , the department store has transformed into an immersive experience.

Printemps in Paris has the gravitas of a department store that delivers in brand selection, manicured service and, just like the Eiffel Tower, it is its own “grande dame.” New York offers a more curated, conceptual space — a wonderland to wander around, with not necessarily a clear need but a desire for discovery. In a market where most department stores focus on key luxury brands, it is a refreshing curation of indie labels mainly from France. The vintage section is also an interesting bet, paving the way for a more luxurious experience in that offering.

From the iconic Art Nouveau grandeur of Boulevard Haussmann to the sleek Art Deco heart of One Wall Street, Printemps’ New York presence marks a thoughtful adaptation of its architectural language. While subtle nods to Art Deco elements, such as stunning stained glass, pay homage to its heritage, the design prioritizes the needs of today’s shoppers.

This is what the new-age luxury shopper is looking toward — curated storytelling, emotional engagement, and an experience that goes far beyond the transactional.

[Printemps, Retail Experiences, Luxury Retail, Immersive Shopping, No Store Unturned, Create Cultivate]

18/04/2025

Our impromptu Peepul Collective summit in NYC, bringing together and , long-time experts from London and NYC, explored the intersection of luxury, digital innovation, and immersive experiences.

Quick Redux:

1. Unexpected markets are driving new trends, shifting the role of luxury trade shows.

2. Events are becoming crucial across categories, catering to niche audiences.

3. Immersive brand activations are now essential — strategic experiences that go beyond product showcases are redefining how luxury is perceived and engaged with.

The rising influence of the Indian diaspora presents a captive audience for luxury brands. Strategic private pop-ups in key markets like NYC and London can yield significant returns.

[PeepulCollective, CreateCultivate. FutureOfLuxury, LuxuryTrends]

08/04/2025

Q1 was decidedly idealistic— time zones converged, creativity took flight, and so did we. Glocal nuance, intentional growth and new perspectives with several ‘office-for-the-day’ moments from cities around the world.

We’re here to build with you.

Images through the lens of your Peepul

07/03/2025

A family brand culture shared across borders - We’re thrilled to accompany the opening of , welcomed by visionary entrepreneurs and who embody the same spirit that has driven Jacadi for generations. As we love to nurture all Indo French connections, it’s been a proud moment to bring an iconic French kidswear brands to India, with a shared commitment to quality, craftsmanship, and sustainability.

As Jacadi enters the growing Indian kidswear market, we’re heartened by stories from mothers who’ve cherished some pieces for years. From treasured hand-me-downs to new discoveries, the brand has become a part of many family legacies. So thrilled to now be a part of the global family story!

Join us as we embark on this exciting journey!

communications

Our Peepul:

23/09/2024

13/09/2024

Balance is as much about slowing down as about productivity.

So, sit back, and give this Goa Jazz Academy ( ) playlist a listen — Link in Bio

“I’ve sometimes found myself waiting for these, and it almost feels like visiting a friend to unwind— warm and relaxed.” - Srimoyi Bhattacharya ( )

[ Peepul Advisory, Work Life Integration, Mindful Boundaries, Balance, Unwinding, Nature ]

11/09/2024

Chinmayee Manjunath, ( ) co-author of Pitch Perfect and a Brand Sherpa on the importance of striking a balance between meeting your audience’s needs and fulfilling your business’s sales goals. And how storytelling is a common thread through both.

With over 20 years experience in the world of storytelling and communications, Chinmayee brings a sharp editorial approach to building brand narratives.

[ Peepul Advisory, Pitch Perfect, Create Cultivate, Luxury, Indian Luxury, Brand Storytelling, Advisory ]

11/09/2024

12/08/2024

“Welcome to ‘The Outhouse’ - my home’s creative annexe and workspace. For me, work is deeply personal, so HQ embodies that spirit - blending familiarity, sharp focus, and creativity.

Funnily, it also sums up my role as a strategic communications ‘outhouse’! Embracing a tried and tested work culture, where (some) boundaries blur to thrive 🌿 “

[ Future Of Work, Creative Space, Design Inspiration Hybrid Work, Work Culture, Peepul Advisory]