Founded in 1960 by John Bissell to market the diverse craft traditions of India, Fabindia started out as a home furnishings export company. John Bissell had a vision for the company that placed equitable relationships at the centre of the business model he chose for Fabindia. While ‘sustainable relationships’ is quite the modern mantra today, at the time the company came into being, this approach
was viewed as ‘radical’ and perhaps too idealistic for the business of business. The first Fabindia retail store was opened in Greater Kailash, New Delhi in 1976 and is still one of our flagship stores. By the early eighties, Fabindia was already known for garments made from hand woven and hand printed fabrics. The non-textile range was added in 2000, while organic foods, which formed a natural extension of Fabindia’s commitment to traditional techniques and skills was added in 2004, with personal care products following in 2006. Today, with a pan-India presence, Fabindia is the largest private platform for products that derive from traditional crafts and knowledge. A large proportion of these are sourced from villages across India where the company works closely with the artisans, providing various inputs including design, quality control, access to finance and raw materials. Encouraging good craftsmanship and supporting the communities that continue such traditions are central to our philosophy. Fabindia’s endeavour is to bring customers a choice of products – and lifestyle – that offers an alternative to the mass-produced, while creating sustainable livelihoods in the rural sector.
