Our Story
"Montres Omax S.A. was established in 1946 in Geneva, Switzerland. It was formed with the aim of becoming one of the leading watch companies in the world. They initially focused on mechanical timepieces with Swiss automatic and self-winding movements from ETA; the watches were assembled in Switzerland its own brand “Omax”.
With a successful product in hand, Omax entered the Indian Subcontinent Market by the 1950s. Considering Omax was one of the few to identify and address the need of the market that time, Omax quickly captured 65% of the market share and was the largest exported watch by volume from Switzerland.
After the successful venture in the Indian Sub-Continent, it was the right time to explore other markets and having signified that, Omax underwent expansion in 1960s during which it entered into various regions including Sri Lanka, Bangladesh and Africa (Sudan, Nigeria, Egypt, Kenya, South Africa)
In the 1970’s in order to be more competitive price-wise, Omax shifted its marketing office to Dubai and manufacturing base to the Far East. This enabled entrance into a range of new markets, Omax successfully covered Saudi Arabia, Russia and CIS Republic.
In the 1990’s Omax spread its range over European countries. It had strong grounds in Germany, United Kingdom, Sweden, Norway, Amsterdam, Denmark, Czech Republic, Switzerland as well as Italy.
By the year 2000, Omax had established itself as a highly successful and one of the leading brands of the world. It presence is spread across 5 continents and 89 countries and still is growing.
In 2010 Omax took another step forward and set up an office and its very first team in India. With the launch of Omax Watches India Pvt. Ltd we see further growth and prosperity for the company. We are one of the top 10 brands in the world by units sold; our aim is to be in the top 5 within the next 5 years. Presently, in 2012 Omax has entered Central and South American Region.
