21/04/2026
This is an "Official Announcement" for one & all, from us at 'AURA JEWEL' !!
With the advancing technology, especially AI and with the rapid usage of the same in business, we feel the need to discuss few aspects of where we at 'Aura Jewel' don't use the technology (AI) in our Business. We feel that it is very important to maintain the 'Trust & Transparency' with all our Client & thereby feel the responsibility to share the same.
1. All the Gold, Diamond, Platinum & Silver Jewelry 'Images', that we have shared on LinkedIn, Instagram, Facebook, WhatsApp, in our Post or Stories are original images of our product, that we customize for our client & photos of which we capture once the Jewelry is ready or when it is getting ready. NO Image shared is AI Generated.
2. All the 'Videos' of Jewelry are Original One-Shot Videos of our customized Jewelry, made for our Client. There is no Edit, no Filter, no Cut involved. The Videos are the exact representation of the actual product we make & deliver. NO Video shared is AI Generated.
3. The 'Content' that we draft in each of our post updates, detailing about the Product Description, Process, Challenges in dealing with our Work, is very well supervised, detailed out step-by-step & drafted as per the need & requirement of the information that needs to be shared. NO written Content is AI Generated.
We feel this urgency to responsibly share this information because there are so many Jewellers who use this AI and other technologies in making the designs & especially Videos to impress & attract the Consumer, but in the end are unable to deliver upon the expectations of their client in the form of Jewelry (we can say this from the feedback of so many people we have discussed this with), leaving a very bad impression about we the Customized Jewellers as a whole.
I assure you, we never had and we never will use the AI generated Images, Videos & Content for all the above mentioned aspects. We do not intend to use it wherever the 'Trust & Transparency' & our relationship with our direct consumer is at stake.