27/07/2026
PURA brings together the elegance of traditional watchmaking plus the intelligence of wearable technology and is now available to buy worldwide.
Designed as a refined timepiece rather than a digital device, it delivers meaningful health insights without the distraction of a screen. Stress monitoring, heart rate variability and daily readiness help wearers better understand their balance and recovery.
Through the new Pininfarina VITA companion app, data becomes clear and personal, with customisable dashboards and integration with Apple Health and Google Fit.
Discover PURA at www.pininfarinahybridwatch.com