PISA 1940

Name: PISA 1940
Address: Via Pietro Verri 7, Milan, 20121, IT
Telephone: +3902762081
Price range: ££££

Casa
Italia
Milan
PISA 1940

The Leading retailer for watch lovers. More than Watches. A unique Space, where one can live an exclusive experience.

Founded in the early twentieth century from the passion for the Watchmaking Art, Pisa Orologeria went from being a small workshop to becoming a modern family-owned business. It has been awarded among the best retailers in Europe in the industry for tradition, competence and range of products offered. Based in Milan, inside the “Quadrilatero della Moda”, the historical shop in Via Verri has been gi

ven a complete makeover in January 2016. The new Flagship Store spreads over 1.000 square meters and offers a selection of over 40 prestigious brands that represent the elite in the Watchmaking Art, the best brands worldwide and the latest novelties. It also hosts two modern laboratories capable of offering swift service and assistance according to the highest quality standards. In addition to the Flagship store, since 2008 the Pisa Family manages the first European Rolex mono-brand store based on four floors in Via Montenapoleone, the first and only Italian Patek Philippe boutique and the only Hublot Boutique in Milan. Our stores:
Flagship Store - Via Pietro Verri 7 – Milan
Boutique Hublot - Via Pietro Verri 7 – Milan
Boutique A. Lange & Söhne - Via Pietro Verri 7 – Milan
Boutique Rolex - Via Montenapoleone 24 - Milan
Boutique Patek Philippe - Via Pietro Verri 9 – Milan
Boutique Vacheron Constantin - Via Pietro Verri 9 – Milan

30/05/2026

Different requirements, same commitment to excellence.
Experience Italian elegance with our collection of handcrafted watch accessories.
Discover Scatola del Tempo collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

29/05/2026

Witness to a special day. The Everose gold elements of this Datejust 36 complement perfectly the black and green Roman numerals and slate dial.
Discover the collection at ROLEX Boutique, via Montenapoleone 24 Milano, and on our website

28/05/2026

An icon born in 1979, still embodying a timeless sense of style today.

Together with Piaget, we celebrated “1979: The Birth of an Icon” at our Flagship Store, an immersive journey through the Piaget Polo collection, where sporty elegance, heritage, and innovation meet in perfect balance.

Our guests discovered the latest creations unveiled at Watches and Wonders Geneva, expressions of the Maison’s technical excellence and savoir-faire.

27/05/2026

Bolt’s DNA. Sealed in the Big Bang Reloaded.⁣
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From the lightning bolt hand to the Jamaican colors, every detail strikes with purpose. On the case-back, authentic soil from Bolt’s childhood training track is locked inside the watch - raw, real, undeniable.⁣
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Wear it. Own it. Make your own history. Time waits for no one, but you can beat it. - Usain Bolt⁣
Discover Hublot collection at Hublot Boutique - Pisa 1940, Via Verri 7 Milano, and on our website

27/05/2026

Bolt codes, engineered into the Big Bang Reloaded.⁣
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Between 6 and 8 o’clock, the numerals read 6-5-8, and from another perspective reveal 9.58, the 100m world record set in 2009. The bezel combines frosted carbon with polished 18K yellow gold, secured by six H-shaped gold screws and engraved with “Anything is Possible, Don’t Think Limits.”⁣
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On the case-back, authentic soil from Bolt’s childhood training track in Jamaica is suspended between sapphire crystals inside a lightning bolt, a signature unlike any other.⁣
⁣.
Discover Hublot collection at Hublot Boutique - Pisa 1940, Via Verri 7 Milano, and on our website

27/05/2026

Big Bang Reloaded Usain Bolt.⁣
A manifesto in motion, created with the fastest man in history, Global Brand Ambassador Usain Bolt.⁣
⁣
Limited to 200 pieces, this 44 mm signature edition is crafted in black ceramic and carbon, crowned by a polished 18K yellow gold bezel engraved with Usain’s mantra: “Anything is Possible, Don’t Think Limits.”⁣
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Inside beats the HUB1280 Unico, an in-house integrated flyback chronograph with column wheel and a 72-hour power reserve.⁣
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Precision reloaded. Legacy sealed.⁣⁣
Discover Hublot collection at Hublot Boutique - Pisa 1940, Via Verri 7 Milano, and on our website

26/05/2026

Milan is shining a little brighter ✨
We’re excited to share that the Diade collection by Pisa Diamanti is part of “Suggestioni”, the open-air exhibition created by IO DONNA to celebrate its 30th anniversary.

From May 26 to June 8, Via della Spiga transforms into an immersive journey where jewelry, nature, and architecture come together through the vision of Bodha & Gilda.

A celebration of creativity, beauty, and design in the heart of Milan’s fashion district.

25/05/2026

Unveiling Joia, where joy meets jewel.
This isn't just a watch; it's a brilliant jewelry piece, designed to be the ultimate finishing touch. Adorned with a captivating diamond-set bezel and a unique mailles écrasées strap, it transforms any look into something truly special.
Discover Baume et Mercier collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

24/05/2026

Engineered for performance, the Pelagos FXD Chrono features a 43mm black carbon composite case with a cycling-specific tachymeter.
Discover Tudor Watch collection at Pisa 1940 Flagship Store, via Verri 7 Milano, and on our website

23/05/2026

A Grand Complication, a symbol of elegance.

With its day, date, month leap year and 24-hour indication by hands complemented by a moon phase, this self-winding Twenty~4 Ref. 7340/1R-001 showcases one of the most recognizable faces amongPatek Philippe ’s perpetual calendars.

The rose-gold case and bracelet pair with a dial that is both refined and contemporary.
Discover the collection at Boutique Patek Philippe via Verri 9 Milano and on our website.

22/05/2026

A Grand Complication, a symbol of elegance.

With its day, date, month leap year and 24-hour indication by hands complemented by a moon phase, this self-winding Twenty~4 Ref. 7340/1R-001 showcases one of the most recognizable faces among Patek Philippe ’s perpetual calendars.

The rose-gold case and bracelet pair with a dial that is both refined and contemporary.
Discover the collection at Boutique Patek Philippe via Verri 9 Milano and on our website.

Indirizzo

Via Pietro Verri 7
Milan
20121

Telefono

+3902762081

Sito Web

https://pisa1940.com/

Notifiche

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