21/10/2026
I don’t believe in “niching down” but I do believe in intentionally using specific colors, shapes and compositional elements to create your own unique visual language.
By honing in on these three visual elements you can create far and wide, and still be recognized.
If you’re intrigued and want to go deeper on this topic, I wrote a substack article, screenshot the link and your phone will take you right there.
https://ellenmote.substack.com/p/how-to-build-a-cohesive-visual-language