23/04/2026
Meet Roberto Hernandez.
Also known as Rob Heights.
A creative defined by discipline, process, and precision.
From university in Atlanta to the energy of New York, his early years were shaped by a culture where fashion is built as much in studios as it is on the streets.
Working with Phat Farm, a brand that fused hip-hop with classic American style- he was immersed in the mechanics of design. Not just how things look, but how they are made.
Because behind every piece is work.
Hours of refining.
Decisions in millimetres.
An understanding of material, weight, and finish.
Nothing accidental.
Nothing rushed.
That foundation carried forward.
He created Life of Kings in New York- an expression shaped by the city that refined his eye.
Later, in Sri Lanka, he founded King & Lois with his wife, Radhika Hernandez.
A coming together of two worlds.
A shared language of style, built from both their perspectives.
Two brands rooted in craftsmanship.
In the discipline it takes to create something that lasts.
In the precision that defines the final piece.
Every line considered.
Every surface refined.
Every element earned.
Measured. Grounded. Exacting.
He represents a kind of presence shaped by process. Where what you see is only a fraction of the work behind it.
With Allure Men, we explore a language of style that reflects this mindset. Refined, deliberate, and deeply personal.
Because jewellery is never just an accessory.
It is craftsmanship you carry.
A reflection of the man wearing it.
His standards. His discipline. His detail.
