Straum

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Straum Straum watches are designed in Norway, Swiss Made, for Adventurers and Explorers.

Meet us in New York, 16–18 October.We’re at Windup Watch Fair this weekend with the full collection, from the Jan Mayen ...
14/10/2026

Meet us in New York, 16–18 October.

We’re at Windup Watch Fair this weekend with the full collection, from the Jan Mayen and Frozen Metal to the new Expedition. Come and try them on, and meet the Co-founders Lasse and Øystein.

Center 415, 415 Fifth Avenue
Fri–Sun, 12–6 pm, Sun to 5 pm
Free entry, no registration

Griffin Bartsch at hodinkee has had the Straum Expedition on his wrist for the last few weeks, and his hands-on review i...
23/09/2026

Griffin Bartsch at hodinkee has had the Straum Expedition on his wrist for the last few weeks, and his hands-on review is out.

«…makes one of the best adventure-ready watches in recent memory.»

Thank you Griffin and Hodinkee! Read the full review via the link in our bio.

Photos and text: Griffin Bartsch for hodinkee

07/09/2026

Getting up is only half of it.
Romsdalshorn. The way down, roughly as it happened.
Full film on straum.co

Lume for legibility.On the Straum Expedition we use it actively. Either as a fully lumed dial or as cast lume numerals, ...
31/08/2026

Lume for legibility.

On the Straum Expedition we use it actively. Either as a fully lumed dial or as cast lume numerals, Swiss Super-LumiNova creates a stark contrast day and night, so reading the time takes no effort.

28/08/2026

Before we announced Straum Expedition, we took it up a mountain.
Romsdalshorn. This is the climb up, roughly as it happened.
Full film on straum.co

24/08/2026

Meet the Straum Expedition.

The first watch in Built For, our new category. Our other collections start with what Norwegian nature looks like. This one starts with what it demands.

So we took it climbing. Romsdalshorn, on the west coast of Norway, felt like a fair test.

Pre-order now. Ships March 2027.

22/08/2026

August 24th, 6:00 PM CEST

Five years ago today we put Straum out into the world. With the generous help, and lending of office space, from Aksel J...
10/08/2026

Five years ago today we put Straum out into the world. With the generous help, and lending of office space, from Aksel Jermstad , and Daniel , we launched Opphav and Rastarkalv. Thank you to the friends and family who helped us spread the message and make a name for ourselves.

When we first set out to design a watch brand anchored in Norwegian nature, we knew almost nothing about watches. It took years of work, alongside establishing families and holding full-time jobs. When we launched Straum, we weren’t sure if anyone would care. It turns out some of you did, and a lot of you are still here. We couldn’t have done it without your support.

Thank you for five years. The autumn ahead is the busiest we’ve ever had, more on that soon.
— Lasse & Øystein

All Grade 5 titanium.Our new titanium bracelet, here on the Frozen Metal, and made to fit every titanium watch we make. ...
07/07/2026

All Grade 5 titanium.

Our new titanium bracelet, here on the Frozen Metal, and made to fit every titanium watch we make. Grade 5 titanium, light on the wrist, with a hardened surface that shrugs off the scratches of everyday wear. Our newly developed quick-release moves you from bracelet to strap in seconds, entirely tool-free, and the on-the-fly micro-adjust sets the fit exactly right.

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