Paceracer

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Paceracer Contemporary Handcrafted Timepieces
Made between Cape Reinga & Stewart Island - New Zealand

1.2mm is the thickness of the New Zealand hardwood ring sitting inside this Rubicon case.Wood grain is not only aestheti...
22/10/2026

1.2mm is the thickness of the New Zealand hardwood ring sitting inside this Rubicon case.
Wood grain is not only aesthetic, but more critically structural.

The open circle at the centre leaves the remaining ring entirely dependent on the direction & integrity of the grain to survive the process. Most hardwoods do not.

Only one locally sourced New Zealand hardwood proved capable.

Every ring that makes it through is completely its own.

Fitted individually inside each watch for each client.

Only up for 24 hours - please share & or email a portfolio through rather than the cv’s sent. We’d love to help some kee...
15/10/2026

Only up for 24 hours - please share & or email a portfolio through rather than the cv’s sent. We’d love to help some keen designers- bonus points for a tasteful moodboard to show off great design taste. [email protected]

Silhouettes of a case in process. Leaving a ghost of granules on the table top. Fine granules interact with the base sur...
14/10/2026

Silhouettes of a case in process. Leaving a ghost of granules on the table top.

Fine granules interact with the base surface of the Paceracer case & another surface with tiny particles which are tougher than the metal case.

Some Paceracer models cannot be finished this way, requiring a totally different process. With no ghost.

Sitting just right on the new Royal Auckland & Grange Pavillion. A GPS outdoor Paceracer with premium club detailing
08/10/2026

Sitting just right on the new Royal Auckland & Grange Pavillion.

A GPS outdoor Paceracer with premium club detailing

Solid Naval brass is a material that has two valuable characteristics, useful insight for a watch owner. The first is th...
05/10/2026

Solid Naval brass is a material that has two valuable characteristics, useful insight for a watch owner. The first is this material is used widely to manufacture into products which are constantly in water.

The second being it ages with you as you wear it, forming a beautiful warm yellow gold tone.

This model is the original Sangfroid automatic made from solid Naval Brass.

18/08/2026

Did you see it?

07/06/2026

On average, over 100 iterative concepts are sketched to design, develop & prototype a new Paceracer design in New Zealand.

25/05/2026

A subtle technique leaves a unique finish to the top surface of the Pianist.

automaticwatch

Address

210-218 Victoria St W,
Auckland
1010

Opening Hours

Monday 10am - 5:30pm
Tuesday 10am - 5:30pm
Wednesday 10am - 5:30pm
Thursday 10am - 5:30pm
Friday 10am - 5:30pm
Saturday 11am - 3pm

Telephone

0272738810

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