and Susan Caperonce-Florete, whose personal experience with jewelry making is a long-standing family tradition: thier mother, who hails from Bulacan, is a known jeweler in Iloilo. F&C Jewelry is a fine jewelry retail chain leader in the Philippines with a proud heritage and impeccable reputation for integrity in jewelry making. Decades of creating beautiful pieces with a tradition in craftsmanship and a culture of trust has built a legion of loyal clients from F&C. is the Chief Executive Officer and President of the F&C Group and Susan is the Director. Their children are also a vital part of the family business. Eldest Daughter Marissa Florete-Gorriceta, who studied at the Gemological Institute of America with diplomas in Diamond Grading and Jewelry Design, is in charge of marketing and merchandising, while Marjorie Florete is head of the production and resident gemologist who is a Graduate Gemologist. Marcelino III handles Finance, and their youngest daughter Mary Christine is the chief legal officer. There are over 70 branches of F&C Jewelry nationwide, with rapid expansion happening in the 1990s when they became consignors for The SM Store. F&C Jewelry is an affiliate of F&C Group of Companies. F&C is known for specialty jewelry for milestone occasions to gorgeous pieces for everyday adornment --- both good investments and valuable touchstones that last a lifetime.
