08/10/2026
This is probably one of the hardest posts we’ve had to make. 🤍
Closing our LCT branch was never something we expected or planned for. When we opened this branch, we genuinely hoped it would grow with us and become a long-term home for Lovell. That’s why making this decision was never easy.
But sometimes, as business owners, we have to make difficult decisions—not because we want to give up, but because we have to protect the business and make choices that will allow us to continue moving forward.
The past year has been challenging for us. The changes in the economy and the current business environment have affected us in ways we honestly never expected. We tried different ways to make things work, stayed hopeful, and kept pushing through, but eventually, we had to accept that closing this branch was the most practical decision for us at this time.
It’s painful to let go of something you worked so hard for. Behind every branch are investments, long days, sleepless nights, sacrifices, and so many memories. So yes, this one really hurts. 🥹
But we also choose to look at this not as the end of Lovell, but as part of our journey.
To everyone who visited, purchased, supported, shared, recommended, and simply stopped by our LCT branch—thank you from the bottom of our hearts. 🤍 Your support meant so much to us, especially during the difficult times.
We may be closing one door, but we’re still here. Still working. Still dreaming. Still building Lovell.
Thank you, LCT, for being part of our story. This chapter may be ending, but our story continues. 🤍
✨ But this is not goodbye! ✨
We’re excited to share that Lovell is opening a new showroom soon! 🤍
For now, you can still visit us at:
📍 Century City Mall – Makati
📍 Greenhills Mall – San Juan
And we’re also putting more focus on our online store, so you can shop your favorite Lovell pieces from wherever you are. 🛍️🤍
Thank you so much for all the love and support.✨
See you in-store, online, and soon at our new showroom! 🤍
Lovell Fashion Jewelry — Everyday Luxury.
