10/12/2022
Successful luxury brands entice their buyers through emotional experiences and resonating with target audiences. This results in consumers buying their products simply because their name or logo appears. Emotion is king when these purchases are made, even during an economic downturn.
Many have ‘that friend’ who only buys a particular shoe brand and is always wearing the latest trends. The majority of the time, the purchase is lavish and often based on an emotional desire rather…