The art and craft of jewellery is as old as the civilisation of Indian sub-continent itself. In the sculptures and paintings discovered from ruins of Indus Valley civilization; a wide range of jewellery can be seen - worn by men and women of all strata of society. The temples of South Asia present a veritable cornucopia of the jeweller's art. Greek visitors to ancient sub-continent marvelled at th
e elaborate jewels of the time. The epic tales mention the intricate arts of the jewellers of yore and of a society dealing in gold, pearls and precious stones. Paes, a Portuguese chronicler, writes of the historical empire where visitors were dazzled by the jewellery worn. The advent of Mughal rule and their love of fine arts further embellished the jewellery traditions in the sub-continent. The synthesis of Hindu and Muslim forms and patterns resulted in a great outburst of ornamentation, elegant and exquisite, and of a lush extravagance never seen before. The Indian love of jewellery is really a love of the beautiful and the aesthetic, of man's aspirations to reach perfection in form, design and colour. Each piece of jewerly created by the Eastern craftsmen is a homage to the art of jewellery, to our ancestors who conceived these jewels, to the artists who designed them and to the skilled artisans who fashioned them, and preserved, through millennia, this priceless art. Jewelry is more than a decorative piece of ornament in our culture. It celebrates beauty and feminism and is considered an integral part of a woman’s attire and appearance. However; with the changing culture and lifestyles; the landscape of eastern jewelry is changing and today contemporary designs and trends are fast taking over in the sub-continent. There is tremendous amount of rich, vibrant colors; a lot of ornamentation and focus on ways to get the high-end look at a very affordable price without breaking the wallet. It is with this concept of introducing affordable Eastern jewelry that Paras Royal has launched its artisan jewelry store. Paras Royal – sterling jewelry collection is a Dubai and Islamabad based niche jewelry boutique specializing in contemporary and affordable Eastern jewelry for the modern woman. Our designs reflect a perfect blend of modern and traditional, which makes our products alluring, appealing, eye-catching and mesmerizing. Paras Royal management team has over 15 years of experience in the fashion and styling industry in UAE, and collaboration with many fashion houses and producers of Eastern jewelry. Watch out this space for new products and our launch exhibition dates.
