Optimef

Optimef La aproape 40 de ani de la lansarea originală, reinventăm brandul OPTIMEF în negru și în auriu. Cu ce lucrăm?

Optimef was originaly launched in 1979 as the very first Romanian watch. 40 years after its original release, we are reinventing the Optimef brand with designs that inspire a mélange of clean minimalism and unexpected quirkiness. Foarte atenți la detalii tehnice și de design, adăugăm un filtru contemporan esteticii anilor ‘70-’80. Cu forme geometrice simple si accente de culori primare. Toate aces

tea reunite într-un design minimalist, la care adăugăm întotdeauna un element surpriză. Inspirându-se din trecut, dar cu privirea îndreptată spre viitor, OPTIMEF spune o poveste, nu doar ora. Într-o eră în care ora exactă poate fi citită pe ecranul oricărui aparat electronic, ceasul nu mai este o necesitate, ci un detaliu stilistic necesar. Poartă-ți personalitatea la mână împreună cu o bucățică de istorie.

Take a bow • Optimef Knot Clutch is available on optimef.com • Soft Italian leather, handcrafted in Romania
05/05/2026

Take a bow • Optimef Knot Clutch is available on optimef.com • Soft Italian leather, handcrafted in Romania

Celest Tote: signature details, new proportion • Styled by  • optimef.com
31/03/2026

Celest Tote: signature details, new proportion • Styled by • optimef.com

Playful essentials: Optimef Core Collection brings together color, texture and graphic accents • In this photo  wears Co...
26/03/2026

Playful essentials: Optimef Core Collection brings together color, texture and graphic accents • In this photo wears Core Bag / Milan, styled by • optimef.com

Everything you need to know about our limited edition Spectral Reflex watch • Only a few left • optimef.com
21/03/2026

Everything you need to know about our limited edition Spectral Reflex watch • Only a few left • optimef.com

Flawless match • Featuring Celest Midi / Spectral • Romanian-made, Italian leather, custom accessories • optimef.com
02/03/2026

Flawless match • Featuring Celest Midi / Spectral • Romanian-made, Italian leather, custom accessories • optimef.com

Yes, it’s unisex • Optimef Core Bag / Milan:  square foldable silhouette and signature striped canvas strap • Discover m...
29/01/2026

Yes, it’s unisex • Optimef Core Bag / Milan: square foldable silhouette and signature striped canvas strap • Discover more colors on optimef.com

Taking over Paris one bag at a time •  is wearing Celest Tote / Black • optimef.com
27/01/2026

Taking over Paris one bag at a time • is wearing Celest Tote / Black • optimef.com

Starting the year big • The biggest handbag we’ve ever created: Celest Tote • Starting from the original Celest silhouet...
11/01/2026

Starting the year big • The biggest handbag we’ve ever created: Celest Tote • Starting from the original Celest silhouette, the shape is turned upside down, resulting in a distinctive structure that feels both bold and refined • More on optimef.com

Introducing suede leather • Discover iconic styles form our collections in beautiful toned-down suede hues • optimef.com
17/12/2025

Introducing suede leather • Discover iconic styles form our collections in beautiful toned-down suede hues • optimef.com

Styling inspiration with  wearing Optimef • Salomé Chaboki is a Germany-based fashion stylist and creator known for her ...
08/12/2025

Styling inspiration with wearing Optimef • Salomé Chaboki is a Germany-based fashion stylist and creator known for her distinctive, character-driven aesthetic. She started working as a professionist stylist in 2020 and since then, fashion weeks in Paris, Milan, Berlin, and Copenhagen have become an essential part of her creative perspective • Driven by meaning, not momentary trends

Address

Bucharest

Opening Hours

Monday 00:00 - 18:00
Tuesday 00:00 - 18:00
Wednesday 00:00 - 18:00
Thursday 00:00 - 18:00
Friday 00:00 - 18:00

Telephone

+40787383060

Alerts

Be the first to know and let us send you an email when Optimef posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share