SÖNER Watches - Defy The Norm

SÖNER Watches - Defy The Norm We don't believe in the ordinary, and since you're here, neither do you! Square watches from SÖNER You will always feel recognized and cared for at SÖNER.

Our vision statement
The SÖNER watch brand was founded with a crystal-clear vision. To provide our customers with quality and stylish timepieces that are blending modern features and material with classic design elements from the Art Deco era. SÖNER takes pride in being a highly customer-focused brand with genuine care for our customers, therefore being one of the most customer-focused and personal watch brands in the world is an obvious part of our vision.

14/06/2026

MYTH: Rectangular watches are uncomfortable.

The truth? It’s often the opposite.

A rectangular watch follows the natural shape of your wrist better than a large round watch. Because the case is shorter from top to bottom, it can sit flatter, feel more balanced, and avoid hanging over the edges of your wrist.

That’s one reason rectangular watches have been worn for over 100 years by everyone from business leaders to style icons.

Don’t judge comfort by shape. Judge it by how it wears.

Sometimes the watch that looks different feels better.

WristWatch SonerWatches WatchTok

🌟 🌟 🌟 🌟 🌟 5 star review from Margaret Browning: Not Just For MenLoving my new Nostalgia Augustus. I've been wearing the ...
12/06/2026

🌟 🌟 🌟 🌟 🌟 5 star review from Margaret Browning: Not Just For Men

Loving my new Nostalgia Augustus. I've been wearing the watch for almost a week now. To the ladies out there, this not just a man’s watch.
I have a small 6 inch wrist and this watch fits beautifully. The photos on the website are beautiful and the watch in person is even more impressive.
Quality through and through.
The quick release strap lends to an easy change out to suit your mood or style for the day.
Excellent purchase and buying experience.

https://sonerwatches.com/products/nostalgia-agustus

09/06/2026

The idea was to design a watch that’s both beautiful and with good spec. The Nostalgia New York isn’t just a watch—it’s a tribute to a city that never stops inspiring. From the Art Deco skyline to the golden age of style, every detail captures the spirit of New York on your wrist.

Which city inspires you the most?

MicrobrandWatch

06/06/2026

10 years. That’s how much confidence we have in every Söner watch.

Before any watch leaves our workshop, I personally inspect and quality-check it to make sure it meets the standards our customers expect.

Because when you build the world’s only brand dedicated to rectangular watches, every detail matters.

04/06/2026

Did you know that every rectangular watch owes something to Cartier? From pioneering the wristwatch to defining the rectangular watch design, Cartier’s influence can still be seen in countless watches today. In this short video, I explore how one brand shaped an entire category of watchmaking.

16/05/2026

Not every watch belongs at a cocktail party.
A rectangular dress watch does. 🍷

Quiet confidence always speaks louder than hype.

14/05/2026

Most watches are bought to impress other people.

I never understood that.

A watch should mean something to the person wearing it.
It should reflect your taste, your personality, your story, not just your status.

That’s why I design watches for people who want a real connection with what’s on their wrist.

Because feeling like yourself will always matter more than trying to flex for others.

tankwatch mensstyle watchaddict watchlover

07/05/2026

Why I Built a Watch Brand Nobody Asked For.

The story behind why I started Söner Watches — the only watch brand in the world exclusively dedicated to rectangular analog watches.

This video is about building something different in a world that rewards sameness, staying committed when nobody understands the vision, and why I believe rectangular watches deserve a place in modern watch culture again.

If you love dress watches, tank watches, independent watch brands, or unique watch design, this channel is for you.

Subscribe for more videos about watches, design, entrepreneurship, and the journey behind Söner Watches.

01/05/2026

Here’s a more personal, founder-driven version:

I just released new versions of my Nostalgia Collection. A beautiful, rectangular watch for those of us who never felt at home wearing round watches.

I’ve refined the details, improved the feel, and stayed true to the original idea: something different, something with presence.

If you’ve been following the journey, this one is for you. And if you’re new here, welcome.

26/04/2026

What really defines Burberry?!

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Hantverksv. 15
Askim

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+4631250707

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