14/10/2026
Welcome back, HORAGE - Performance Watchmaking🇨🇭!
HORAGE (the H is silent) is a combination of two words – HORA, Latin for hour and AGE, an English reference of time, whether it be the past, present or future. Like the Latin word Hora, the H is silent, so it’s pronounced “orage.”
Headquartered in Biel/Bienne, Switzerland, the company originated in 2007 when husband and wife founders Andreas Felsl and Tzuyu Huang began discussing a new watch brand. Tzuyu had already established a successful OEM sourcing firm in Biel/Bienne that served many watch brands. Success was dependent on the success of those brands, however, and to become truly independent, a new brand would have to be formed. Following Omnium’s debut at Basel World in 2009 and Jonas-K1 in 2015, HORAGE established itself as a true independent Swiss watchmaker. The introduction of a fully in-house Flying Tourbillon movement and the K2 Micro Rotor movement cemented Horage as a technology powerhouse. They are also engineering their own Micro-Rotor Tourbillon and the revolutionary MicroReg regulation technology.
Engineering, sourcing, logistics, design, production and marketing are all in-house today, supported remotely from members of our team all over the world.
Experience these timepieces in metal this November. Register for your free ticket via the link in bio.
🗓️ 14 & 15 November 2026
⌚ 11AM—6PM
📍 Glass Dome