Reigning Jewels Fine Jewelry

Reigning Jewels Fine Jewelry #1 Jewelry Store in East Texas. Family owned and operated!
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06/18/2026

Pearls are timeless classics and are prized for their luminous glow. Whether you’re drawn to large South Seas, dramatic Tahitians, bright akoyas or colorful freshwater pearls, here are key factors to consider when choosing a pearl:

Size: South Sea pearls are typically the largest, reaching 15mm or more. Akoyas over 9mm are considered large.
Shape: While round pearls are the most valuable, off-round strands can look round from a distance and baroque strands can make for affordable statement pieces.
Color: Overtone, orient and popular bodycolors such as deep gold can increase the beauty and value of pearls.
Luster: This is one of the most important value factors for pearls. South Seas are known for their soft, satiny glow, while akoyas are known for their bright, mirror-like shine.
Surface: This refers to whether the pearl has any surface blemishes such as dimples and scratches. High surface quality pearls should be smooth and clean.
Nacre: Consider the continuity, thickness, and condition of a pearl’s nacre when evaluating pearl quality. Avoid pearls that appear dull or chalky, or where the nucleus is visible beneath the nacre.
Matching: In a well-matched strand, pearls should be consistent in key quality factors—especially luster, shape and surface. Designers may occasionally mix colors or use graduated sizes for artistic or unique effects.

Learn how to choose the best pearls for you: https://bit.ly/4vLf334

06/18/2026
06/17/2026

Our 3rd Annual Bridal Expo is coming up on Sunday, June 28th from 1-4PM! Thank you to our sponsors that make this event possible, and there will also be great swag bags and prizes from local vendors!

Tickets: https://www.showpass.com/forever-always-bridal-expo-2/

.hr.events .place First State Bank

06/17/2026

Our favorite styles and top picks for the special man in your life. This Father’s Day, gift a Citizen Eco-Drive watch—powered by any light, never needs a battery. Come find the perfect gift at Reigning Jewels Fine Jewelry

06/17/2026

Sapphires & Sneakers!

06/16/2026

GIA’s clarity scale has 11 potential grades for clarity. Clarity refers to a diamond's appearance when examined under 10X magnification, specifically assessing the presence, size, number and location of internal inclusions and external blemishes.

If you’re looking for a round brilliant diamond without any visible inclusions, diamonds from Flawless (F) down to VVS₂ don’t have any inclusions visible to the unaided eye. However, it is possible for minor surface blemishes to appear on Internally Flawless grades.

If you’re looking for a diamond without visible inclusions that is also relatively affordable, consider diamonds in the VS₁, VS₂ and SI₁ grades. All diamonds in the VS₁ grade have inclusions that would be difficult to see with the naked eye. Most diamonds in the VS₂ grade have inclusions that would be difficult to see with the naked eye, and some diamonds in the SI₁ grade have inclusions that would be difficult to see with the naked eye. The latter two categories can provide incredible value.

Because diamonds in the VS₂ and SI₁ grades cost less, finding a diamond with no inclusions visible to the naked eye can be an incredible value.

Be careful about going down to the I category to save money, however, as their inclusions are obvious and some of these diamonds can appear dull or may be more fragile.

Read more about choosing the best diamond clarity for you: https://bit.ly/4ekDGxi

Father’s Day is almost here. Make it count with a Bulova timepiece, crafted with precision and built to last.Contact us ...
06/16/2026

Father’s Day is almost here. Make it count with a Bulova timepiece, crafted with precision and built to last.

Contact us to learn more.

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06/16/2026

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Bridal Expo Vendor Highlight

Dogwood Designs has beautiful floral creativity! Brides come and see their booth at the Bridal Expo on June 28th at The Texan in Athens!

Prizes will be announced and given out starting at 3:30PM. DogwoodDesigns0516 is giving away a $300 bridal bouquet and a complimentary boutonniere!

06/16/2026
06/16/2026

Address

1120 SE Loop 7 Ste 101
Athens, TX
75752

Opening Hours

Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 3:30pm

Telephone

+19039045048

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