DuFrane Watches

DuFrane Watches Mechanical watches designed in and inspired by Austin, TX.

I only use Swiss movements, and all assembly, timing, testing and regulation is done by me here in Austin

Every Waterloo passes through my hands before it gets to yours. I design them, assemble them, regulate the movement, and...
06/16/2026

Every Waterloo passes through my hands before it gets to yours. I design them, assemble them, regulate the movement, and test each one right here in Austin. That's not a tagline, it's just how the Dufrane shop works. This one just got signed off and boxed up.

I didn't set out to make a green watch. I set out to make a dial that looks alive in person, and the Green Linen got the...
06/15/2026

I didn't set out to make a green watch. I set out to make a dial that looks alive in person, and the Green Linen got there. Put it in the Rose Gold PVD case with the copper chapter ring and it turns warm and a little unexpected. Still a Waterloo through and through.

Most folks reach for brown or black and call it a day, and there's nothing wrong with that. But swap in red Italian leat...
06/12/2026

Most folks reach for brown or black and call it a day, and there's nothing wrong with that. But swap in red Italian leather and the same Waterloo feels louder, warmer, a little more
alive. Looks especially good against the copper and rose gold, if you ask me.

Hand-stitched, curved ends for a custom fit, quick change spring bars so it's a 10-second swap.

Which combo's your favorite?

06/11/2026

One of my favorite things to do at DuFrane!

The same hammered copper dial with two very different personalities. The rose gold PVD warms the whole thing up, wrappin...
06/10/2026

The same hammered copper dial with two very different personalities. The rose gold PVD warms the whole thing up, wrapping that copper in a soft, rich glow so it reads more like copper on copper. The polished steel keeps everything crisp and bright and lets the dial texture do all the talking. One's sharp, one's cozy, and somehow the same dial pulls off both.

Both rocking a navy strap, both run the same Swiss automatic I time by hand here in Austin.

So I gotta know y'all, rose gold or steel?

Named after Austin's original name, Waterloo. The city only carried it for a few months back in 1839, but the name stuck...
06/09/2026

Named after Austin's original name, Waterloo.

The city only carried it for a few months back in 1839, but the name stuck around town for 180+ years anyway. Feels right that the watch carries it forward.

Green linen dial, rose gold PVD case, thermal blued hands, and a Sellita automatic I regulate and time myself before it ever leaves the bench.

Designed and assembled, right here in Austin.

The hammered copper dial on the Waterloo is one of those details you have to see in person to fully appreciate, but this...
06/05/2026

The hammered copper dial on the Waterloo is one of those details you have to see in person to fully appreciate, but this photo comes pretty close.

Rose gold PVD case, rose gold bracelet, that textured dial catching every bit of warm light it can find. Swiss automatic inside, assembled in Austin. This one's for the people who want something that stands out.

06/05/2026

How the Whitney Collaboration dials start out looking. Sign up for the exclusive list.

Sold out. But not gone for good.The Rose Gold / White Linen Waterloo is officially off the board; every last one found a...
06/04/2026

Sold out. But not gone for good.

The Rose Gold / White Linen Waterloo is officially off the board; every last one found a home.

Restock is coming soon!

Same watch. Three different personalities. And only a handful remain in stock.Green Linen Waterloo on black leather, blu...
06/03/2026

Same watch. Three different personalities. And only a handful remain in stock.

Green Linen Waterloo on black leather, blue leather and steel 5 link.

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Austin, TX
78701–78705, 78708–78739, 78741–78742, 78744–78769

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