DuFrane Watches

10/16/2026

Margarita.

Barton Springs is back, and this is the loud one. Lime dial, Swiss C3 X1 lume on the markers and the hands, and a 120 click uni-directional bezel with a lumed pip so you can still find it when the light goes.

42mm, 316L steel, 200m of water resistance. Swiss ETA 2824-2 top grade inside, 25 jewels, 38 hours of reserve, sapphire front and back. It ships with the 3 link bracelet and an FKM tropical rubber strap, both in the box.

Pre-orders are open now and these go out in early December, in the order they come in. Designed, built and timed by me right here in Austin.

Margarita or Live Oak, y'all?

10/15/2026

10/14/2026

68 degrees, year round.

That's Barton Springs. Spring fed, three springs feeding one pool in the middle of Austin, and it holds 68 degrees whether it's February or the worst week of August. The Tonkawa were using that water long before any of this was a city.

The brief for a watch named after it has never changed. It has to actually swim. 200m of water resistance, a 120 click uni-directional bezel with a lumed pip, and C3 X1 lume on the markers and the hands.

The MkIV comes two ways. Margarita is lime and loud about it. Live Oak is matte green and says nothing. Both on the 3 link bracelet, both with an FKM tropical rubber strap in the box, both with or without a date.

Pre-orders are open, shipping early December. Designed, built and timed by me right here in Austin.

Which one are y'all taking in the water?

10/10/2026

What a day in the shop this morning. I surprised some buddies with their own custom watches, that they then assembled. This is something I’ll be bringing as an offering soon to the Showroom, not sure when, but I can’t wait!

10/10/2026

Red leather, white dial.

The America 250 ships on the 5 link bracelet, and this red curved end strap is the other way to wear it. Both come in the box. The swap takes about ten seconds and you don't need a tool for it.

Cream dial, green numerals on the 24 hour ring, red GMT hand pointing at it. The color came out of the flag without me ever printing one on the dial.

39mm, Swiss Sellita SW330-2 GMT, top grade, 56 hours of reserve, 100m. Designed, built and timed by me right here in Austin.

10/08/2026

Thank you for the continued support! The Barton Springs pre-order is live on the website now.

10/08/2026

The bezel is doing a second job.

Look at the ring: 01 through 23, the whole day laid out around the dial. The red hand points at it and tells you what time it is somewhere else. Turn the bezel and you can line up a third zone without touching the crown.

Swiss Sellita SW330-2, top grade, 56 hours of reserve. Designed, built and timed by me right here in Austin.

10/07/2026

Most people will never see this side.

Open sapphire case back on the Littlefield, which means the movement is on display whether anybody looks or not. Swiss Sellita SW330-2, top grade, automatic GMT, 56 hours of reserve when it's fully wound.

I could have put a solid steel back on it and saved myself the trouble. But this is the part that actually does the work, and I'd rather you be able to watch it run.

39mm, 316L steel, 100m of water resistance. Designed, built and timed by me right here in Austin.

Display back or solid back, y'all?

10/01/2026

In a dim room this dial reads close to black. Turn it toward a window and the purple comes all the way out, sunburst running from the center. That behavior is the whole reason I made it.

On the 316L steel mesh, 36mm, Swiss Peseux 7001 hand wound, up to 42 hours. Designed, built and timed by me right here in Austin.

What's a watch y'all own that changes depending on the light?

09/29/2026

Brunch Blue on the leather. 36mm, flat sapphire with the anti-reflective coating applied under the crystal, 50 meters of water resistance. It's a dress watch and I've never pretended otherwise, but it can handle a day that goes sideways.

Swiss Peseux 7001, hand wound, up to 42 hours of reserve. Designed, built and timed by me right here in Austin.

Does y'all's dress watch stay in the box, or does it get worn?