J. Fox Custom Fine Jewelry

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J. Fox Custom Fine Jewelry By-appointment custom jewelry studio. Love isn’t mass manufactured, and neither is our jewelry. At J.

Design your dream piece with one-on-one master craftsmanship.

🏛️ Historic Boerne studio
🛠️ Anchored by 150+ years of accumulated Texas family jewelry expertise
📅 Book your private consultation today Fox Custom Fine Jewelry, located in historic Boerne TX, we don’t do ordinary. We craft heirloom-worthy engagement rings, reinvent family treasures, and design luxury pieces that are as unique as the love they celebrate. Our down-to-earth, by-appointment approach puts your vision front and center because your story deserves the spotlight. Each piece is designed and crafted right here in the USA using the finest materials the from around the world.

Before you let us melt Grandma's jewelry, here are three things worth asking.1. "Do you know what you're working with?"W...
10/21/2026

Before you let us melt Grandma's jewelry, here are three things worth asking.

1. "Do you know what you're working with?"

What are the pieces made of? Which stones can be reused? Are there limitations or opportunities in the materials that should influence the design?

2. "Can you show me what you're going to make before you make it?"

You shouldn't have to commit to a finished piece based on a verbal description and guesswork. You should be able to see the design, understand the plan, and make changes before production begins. We charge nothing for your initial CAD renderings because we want you to be comfortable before you commit.

3. "Can you explain how the finished piece will hold up?"

A ring can look beautiful and still be poorly suited to everyday wear. The design, stone settings, metal thickness, and construction all affect how it performs over time.

Reusing family jewelry can be a wonderful way to create something new. We don't want you to feel embarrassed or afraid to ask questions. We want you to understand your options and feel comfortable with the plan before moving forward.

It's your jewelry, your money, and your family's history. You should feel good about every decision made.

Ask these 3 questions before buying a dainty ring.1. Is it delicate-looking, or is it just delicate?One way to make a ri...
10/20/2026

Ask these 3 questions before buying a dainty ring.

1. Is it delicate-looking, or is it just delicate?

One way to make a ring look delicate is to make it as thin and lightweight as possible. Plenty of rings are built that way, and as an added bonus, they often cost less... At first.

The downside? Less material means more wear and tear, more repairs, and less time actually wearing the piece.

We take a different approach. With this ring, the sleek knife-edge creates the look of a narrower profile without making the whole ring thinner. The diamonds on either side have carefully calculated angles so they don't hit one another, and the inside is solid for a smooth feel and real durability.

2. Was it designed, or was it engineered?

There's more to building a ring than just making it pretty.
Different metals and gemstones have different properties, and vulnerabilities. A design that works well in one metal may need serious changes in another.

Look closely at this ring's four center prongs. That subtle chevron shape hugs the corners, helping protect the points, which are among the stone's more vulnerable areas.

That's the sort of detail that can be easy to miss, but it can make the difference between protecting your diamond, and having it end up chipped or broken.

3. Does it fit your lifestyle?

No matter how well a ring is made, no piece of jewelry is indestructible. Every design has trade-offs, and every piece needs some level of care. Some styles are simply better suited to everyday wear than others.

We designed this ring to look dainty, but it's engineered to last. We'd still take it off before rock climbing or roping cattle, but for ordinary daily activities, its construction gives it a good foundation.

Other designs are better suited to lighter wear, like an office job and the occasional date night. There's nothing wrong with that, but it's a conversation worth having before you spend your hard-earned money on a ring that doesn't suit the way you live.

Have a design in mind? Send us a picture.
We'll give you our honest take, including anything we'd recommend changing before we make it.

I don't remember exactly what the three diamonds represent.We made this little guy back in 2010, and discovering him aga...
10/19/2026

I don't remember exactly what the three diamonds represent.

We made this little guy back in 2010, and discovering him again in the archives was a delightful trip down memory lane.

Sixteen years and about 17,000 finished pieces later, it's still fun looking back at how we got here.
Also, this pup is still absolutely adorable.

If you grew up going to Sunday school, you probably heard that Eve was created from one of Adam's ribs.But here's someth...
10/17/2026

If you grew up going to Sunday school, you probably heard that Eve was created from one of Adam's ribs.

But here's something interesting: While the word tsēlā appears 40 times in the Hebrew Bible, Genesis 2 is the only place it is ever translated as "rib." Everywhere else, the word means a side, or a structural part, and I think there's something beautiful about that.

To me, the idea is that they are two distinct sides that complete one another. Not above. Not below. Beside.

That’s the thought that came to mind while creating this custom wedding set. The wife's band is the knot taken from inside the husband's ring. Each piece stands on its own, but their story becomes something more when they sit side by side.

Sometimes the best designs don’t need to explain themselves. They just give you something worth thinking about.

This little blob saved our customer nearly $4,000!Seriously. Let me explain.Not every jeweler works with customer-suppli...
10/15/2026

This little blob saved our customer nearly $4,000!

Seriously. Let me explain.

Not every jeweler works with customer-supplied gold. In fact, one of our clients was told by another jeweler that anyone who claimed they would use her gold was lying.

Well, here's the proof.

This is called a casting button. When we cast a piece of jewelry, we need extra metal to get the gold into the mold and fill the design properly. This is what was left over after a recent job.

The customer supplied a mix of 14k and 18k gold, which tested at 15k once melted together. Hence the writing.

Here's where it gets interesting.

If we'd supplied all the gold ourselves, it would have cost around $4,000. Instead, our customer brought in a few pieces of jewelry that had been collecting dust in her drawer. The casting fee was just a few hundred dollars, and her leftover gold was enough to cover that and even take a little off the remaining balance. Of course, the gold is only one part of making a ring, but using what she already had made a huge difference.

Using your own gold isn't always the right solution for every project, and not every piece of old gold is suitable for every new design. But when it works, you can preserve a little of the history of the original jewelry and often save a considerable amount of money in the process.

If you're sitting on unworn jewelry, let us take a look. We'll help you figure out what to use, what to melt, and what we can turn into something new!

Just because a piece is expensive doesn't mean it's worth the money. And just because another jeweler can make something...
10/14/2026

Just because a piece is expensive doesn't mean it's worth the money. And just because another jeweler can make something cheaper doesn't mean you're getting a better deal.

So how do you tell the difference?

When we ask about your budget, we're not trying to figure out how much of your money we can get our hands on. We'd much rather help you find a way to get what you want without putting yourself in a financial hole.

We genuinely enjoy bringing your ideas to life, and we take a lot of pride in what we do. We'd rather make a little less on a piece than cut corners to protect our margins. We'd rather see our name on something you'll wear and enjoy for decades.

That doesn't mean we're always the cheapest option. We make nice things, and we make them right. Good materials, sound engineering, and skilled work cost money. There are places to save, and there are places where saving a few bucks today can actually cost you a lot more later.

We'll tell you which is which.

So don't be afraid to tell us your budget, or to ask why something costs what it does. We'll walk you through it.

You shouldn't have to know everything about jewelry to feel confident buying it. And you shouldn't have to wonder whether you're being treated fairly.

Our job is to help you get it right.We'll tell you when something won't work. We'll guide you when there's a better way ...
10/13/2026

Our job is to help you get it right.

We'll tell you when something won't work. We'll guide you when there's a better way to solve a design problem. We'll make sure the engineering is sound and the finished piece is built to last.

You get to decide what beautiful looks like.

A two-carat diamond surrounded by bold Ceylon sapphire accents and delicious hand-cut settings is a blatant violation of "the way it's done."

And that's one of the things we love about this ring.

Custom means you don't have to choose what someone else thinks you should want. You get to make it yours.

Sometimes the best place to start is with something you already have.This wedding set started with a ring that a mother ...
10/12/2026

Sometimes the best place to start is with something you already have.

This wedding set started with a ring that a mother gave her son. We took the diamonds from her original yellow gold mounting and used them to create a new platinum engagement ring and wedding band for his fiancée. The result speaks for itself!

Do you have old or unworn jewelry you'd like to do something with? Whether it's an heirloom you'd like to pass along or something you'd like to redesign for yourself, let's talk about what we can make together.

Looks like we're finally getting a little relief from the heat.Market Days is back today, which seems like a pretty good...
10/10/2026

Looks like we're finally getting a little relief from the heat.

Market Days is back today, which seems like a pretty good excuse to get outside, wander around, and give some local businesses a little love.

Maybe grab a coffee, buy something you absolutely didn't need, and enjoy Boerne.

A poet once said, “To err is human.”We can relate.When we were designing this one, the client asked for a size 9.5, 8mm ...
10/09/2026

A poet once said, “To err is human.”

We can relate.

When we were designing this one, the client asked for a size 9.5, 8mm wide platinum band. Somehow, I transposed both of those numbers to 6s... and then quoted it that way.

He approved the design. He approved the quote.

And when I caught the mistake, there really wasn't much of a question about what to do next. The mistake was mine, not his.

So we made the ring to the dimensions he originally asked for, ate the difference, and delivered the ring.

That's part of being responsible for the work you put into the world. The details matter. And when we're the ones who get them wrong, we don't ask you pay for it.

Anyway, the ring turned out amazing.

Address

723 N. Main Street
Boerne, TX
78006

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

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