Swierenga Jewelers

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Swierenga Jewelers One of West Michigan’s premier family owned jewelers since 1949. Swierenga Jewelers was established in 1949 by Barney Swierenga on Wealthy St. in Grand Rapids.

In 1950 Mr. Swierenga hired a dedicated young watchmaker named Tunis Vanderlugt, and shortly thereafter moved the store to the new "suburban" Alger Heights shopping center in southeast Grand Rapids. Mr. Vanderlugt honored the founder by keeping the original store name when he bought the business in 1965, and with his wife, Lois, earned a loyal clientele from all over West Michigan. In 1981, their oldest son, Tom, who'd been involved in the business since childhood, earning credentials in Gemology and Goldsmithing, bought Swierenga Jewelers from his father. Under Tom and his wife, Deb, the business has continued to prosper, outgrowing the Alger Heights location. In 1999 Swierenga Jewelers moved to its current location in the beautiful Caledonia D&W Village Center where the customer centered traditions of over six decades continues.

Join us for our Anniversary Sale starting this Monday, October 26th through October 31st! We hope to see you there!
10/23/2026

Join us for our Anniversary Sale starting this Monday, October 26th through October 31st! We hope to see you there!

Come visit us to learn more about lab-grown diamonds and browse our stunning inventory.
04/15/2026

Come visit us to learn more about lab-grown diamonds and browse our stunning inventory.

01/19/2026

For the safety of both staff and customers, we have made the decision to remain closed for the remainder of today, apologizing for any inconvenience caused.

01/19/2026

Due to the extreme winter weather conditions, we are planning on opening at 12pm today, January 19. Please check back for further updates. Thank you!

Complete your holiday season with our stocking stuffer picks.
12/08/2025

Complete your holiday season with our stocking stuffer picks.

We honor the service and dedication of our nation's veterans today. In recognition of their sacrifice, all veterans will...
11/11/2025

We honor the service and dedication of our nation's veterans today. In recognition of their sacrifice, all veterans will receive 20% off their purchase today through Saturday.

Our sale begins Monday and we are thrilled to share the exciting deals with you. Please join us to discover the remarkab...
10/24/2025

Our sale begins Monday and we are thrilled to share the exciting deals with you. Please join us to discover the remarkable savings, including lab grown diamond stud earrings starting at $266 for 1/4 ctw.

Join us in celebrating 76 years of business excellence.
10/17/2025

Join us in celebrating 76 years of business excellence.

Surprise her with a thoughtful gift she can wear every day! A beautiful 18” sterling silver necklace- originally $105, n...
01/31/2025

Surprise her with a thoughtful gift she can wear every day!

A beautiful 18” sterling silver necklace- originally $105, now $69 through February 14

Our staff at Swierenga Jewelers would love to help you pick the perfect gift that says “I love you”! ❤️
01/24/2025

Our staff at Swierenga Jewelers would love to help you pick the perfect gift that says “I love you”! ❤️

Address

9369 Cherry Valley Avenue SE
Caledonia, MI
49316

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 2pm

Telephone

+16168915750

Website

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