Bela Co Jewelry You Can LIVE In

2016 ... a breakout year for Bela Co (then Bela Begonias!) I didn't know how to solder or bezel or set stones or make ri...
01/23/2026

2016 ... a breakout year for Bela Co (then Bela Begonias!)

I didn't know how to solder or bezel or set stones or make rings. (And here I am, now known as the "ring girl") My tools were limited and I taught myself some crazy chemistry called Electroforming so I could "dip things in gold". I wire wrapped, played with beads and stamped metal. (yes! The tag collection has been with me from the beginning!!). I figured out my Shape Earrings collection that still lives on today. I still had thrifted items and clay pieces at my shows. I launched full collections with titles and photo shoots (wowww the time you have when you aren't wrangling smalls)

It was all so new and inspiring, every thing I did was a "figure it out" situation.

Tommy and I skipped off to Spain for a few weeks. We moved to Chattanooga from Nashville. 2016 was a big year, a happy one as I look back. Pre kids, in love with life and the world of Bela Co had limitless possibility.

As a self taught jeweler, everything is STILL a "figure it out" situation and it's fun to look back and see how I have grown professionally and personally. During the past decade I've had kids, owned a store front, survived covid, pushed thru burnout phases, moved studio spaces, changed my business name, launched a website and added a boatload of new skills to my repertoire.

Gold prices back then were laughable at 1.1k an ounce and silver at a mere $14 an ounce. With gold at nearly 5k an ounce and silver hovering around $100 an ounce today, things look different in all the ways! (Be sure to value your jewelry as investments and take good care or them! They are more valuable than ever!)

In 2026 I hope to develop new skills and keep things fresh. I'm itching for new designs and more challenging work. I look forward to a year of skills development and making creative things with the excitement and fervor of 2016! Cheers to good things in these uncertain and often discouraging times. I find myself seeking solace in the creative process when things look dark. I hope you find your own version of restoration in whatever "art and creativity" looks like for you! 😘

Hmmmm, maybe I should pull out the old potters wheel 🍢

"Your AURA, it's PURLE! Your aura is PURPLE!" Aura πŸ“Έ:
12/07/2025

"Your AURA, it's PURLE! Your aura is PURPLE!"

Aura πŸ“Έ:

Shop Bela Co this weekend! It's one of 2 markets I have this season so hop on it! I have NEW things, classics and a full...
11/22/2025

Shop Bela Co this weekend! It's one of 2 markets I have this season so hop on it! I have NEW things, classics and a fully stocked RING BAR ✨✨

Looks like a super fun time- amazing vendors, the shops on Frazier are having parties/giveaways/sales, sips and treats and all the things! 🌲 There has never been a better time to support small business this holiday season and you'll have tons of options on Frazier this weekend!

Thank you for all of your hard work putting this together πŸ’˜

Oh yes... We have the Northern Lights in Chattanooga TN! My front yard is looking wild as hell for second time in the pa...
11/12/2025

Oh yes... We have the Northern Lights in Chattanooga TN! My front yard is looking wild as hell for second time in the past two years πŸŽ†

We had so much fun at the World Of Bluegrass Music Fest in Chattanooga this past weekend! Nice to be back out here in th...
09/21/2025

We had so much fun at the World Of Bluegrass Music Fest in Chattanooga this past weekend! Nice to be back out here in the world with all the jewels 🎻

Up next... Oktoberfest! See you soon!




C U R A Γ‡ A O We found ourselves lost on this tiny island in the Caribbean for a week of exploring beaches, snorkeling i...
09/09/2025

C U R A Γ‡ A O

We found ourselves lost on this tiny island in the Caribbean for a week of exploring beaches, snorkeling in world renowned reefs, taking in the Dutch architecture, island music, fresh fish, crystal clear warm water, and hidden courtyard pools draped in tropical flowers. We really got our toes in the sand to celebrate our 10th anniversary πŸ’•

I can't say enough about that island or my husband! We were asked for the first time, given the 10 year mark, "what is the secret?" We decided lots of patience and to keep adventuring together. πŸ–οΈ It was all perfectly Dushi (which means something entirely different there πŸ˜†)

The order cut-off for jewels to make it under theπŸŽ„is Wed Nov 27th If you miss it... a gift-card lasts forever! πŸ’        ...
11/26/2024

The order cut-off for jewels to make it under theπŸŽ„is Wed Nov 27th
If you miss it... a gift-card lasts forever! πŸ’

The Manhattan Bracelet, in the wild. Isn't she lovely? The toggle clasp and uniquely oblong links make such a statement!...
11/19/2024

The Manhattan Bracelet, in the wild. Isn't she lovely? The toggle clasp and uniquely oblong links make such a statement! Bold and Lux, yet sneaking into the bracket of daily wearability.

πŸ“Έ:
Who, by the way, has been rocking this bracelet and necklace set every day for about 2 years ✨ Scroll her IG for some style inspo. The necklace (coincidentally named The Chelsea) and bracelet would make quite the Holiday surprise, no? πŸ’ Both are completely timeless investment pieces.

Let me tell you, I just LOVE getting photos of you Living in your Jewelry. DM, Email, story tags... Send them my way. It's so fun to show you off 😘

Cheers! πŸ₯‚

Guessss Who'ssss Backkkkk!!!! The Horseshoe Studs are once again available at www.bela.co ✨ AND, they are now available ...
11/14/2024

Guessss Who'ssss Backkkkk!!!!

The Horseshoe Studs are once again available at www.bela.co ✨ AND, they are now available in a set or a single.

These Studs are back by (extremely) popular request! Here are my notes on why they were pulled from the site and why they have returned!

Modern, chic and oh-so comfortable, you can prepare yourself for compliments! The Horseshoe Studs are made in 18g wire for a secure fit in a standard piercing. These earrings won’t chip, fade or turn your skin a funky color!

**PLEASE TAKE NOTE, with this particular open-bottom style, you must remove your earrings before you hit the pillow. The earrings were removed from the site for a time because Bela Co is all about Jewelry You Can Live In and I am highly committed to that standard. With this warning, I now feel comfortable rereleasing one of your fave styles. So, one more time for those in the back! The Horseshoe Studs *can be pushed loose, most often while you're fast asleep. The metals used are absolutely up to the Bela Co standard.** With that said…

Hallelujah! You can order a pair of these hot to trot studs! Or, in the event you forget my fair warning, a single stud 😘

Giddy Up!

Address

3803 Dayton Boulevard
Chattanooga, TN
37415

Opening Hours

Tuesday 10:30am - 5:30pm
Wednesday 10:30am - 5:30pm
Thursday 10:30am - 5:30pm
Friday 10:30am - 5:30pm
Saturday 10:30am - 5:30pm

Telephone

+14232069185

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