Sō Labs Watch Co.

Sō Labs Watch Co. Watches with Funk
*Not for Snobs*
Designed in Chicago
Shipping Now!!

Wishing you all a Merry Christmas and Happy Holidays!
12/25/2025

Wishing you all a Merry Christmas and Happy Holidays!

Our Black Friday Sale is On! Shop them post or head over to our site for a very special holiday sale! Enjoy 20-30% off! ...
11/28/2025

Our Black Friday Sale is On! Shop them post or head over to our site for a very special holiday sale! Enjoy 20-30% off!

Hey Texas- we’re coming back to Austin for More brands, more watches and more awesome people! RSVP is required so head ...
11/03/2025

Hey Texas- we’re coming back to Austin for More brands, more watches and more awesome people! RSVP is required so head over to and hit the link in bio! Hope to see you there!

Layer 2 - Charcoal Fog: our most subtle version of the series shown here with our custom rotor. What’s ticking inside? A...
10/30/2025

Layer 2 - Charcoal Fog: our most subtle version of the series shown here with our custom rotor. What’s ticking inside? A precise Swiss Movement, the Sellita SW-220. Get yours by shopping this post or hitting the link in bio!

It’s that time of year again! last year was incredible and we’re very much looking forward to what this year will bring...
10/03/2025

It’s that time of year again! last year was incredible and we’re very much looking forward to what this year will bring! Hope to see you there!

A little Iced Oatmeal for your viewing pleasure while we work on the Layer 4 😉 final design is almost there and we’ll be...
10/02/2025

A little Iced Oatmeal for your viewing pleasure while we work on the Layer 4 😉 final design is almost there and we’ll be ready to prototype!

Thank you to all who came out to Midwest Roadshow! We appreciate all the love and see you at the next one! Plum Punch w...
08/25/2025

Thank you to all who came out to Midwest Roadshow! We appreciate all the love and see you at the next one! Plum Punch was a favorite in each city. Get yours at the link in bio or by shopping this post!

Kansas City here we come! We’re a month away from the Heartland Watch Show. Come hang out us with and other great brands...
08/07/2025

Kansas City here we come! We’re a month away from the Heartland Watch Show. Come hang out us with and other great brands and walk out with something special! Head over to and RSVP at their link in bio!

Chicago in the books! Chicago showed up and we couldn’t be more proud. Thank you for stopping by our booth and thank ...
07/14/2025

Chicago in the books! Chicago showed up and we couldn’t be more proud. Thank you for stopping by our booth and thank you for taking home a little bit of funk, we really appreciate it! See you next year!

Summer ready with the Layer 2 in Iced Oatmeal 😎 Have a great weekend folks! ...
06/13/2025

Summer ready with the Layer 2 in Iced Oatmeal 😎 Have a great weekend folks!

In Brooklyn/ NYC? Head over to to check out the Layer 2 and 3 in their showroom that is now open on Saturday’s! Show yo...
06/02/2025

In Brooklyn/ NYC? Head over to to check out the Layer 2 and 3 in their showroom that is now open on Saturday’s! Show your wrist some funk this summer! 😎

Dallas here we come! Come say this weekend at the on Saturday and Sunday. We’ll be the funkiest watch there!😎 ...
03/13/2025

Dallas here we come! Come say this weekend at the on Saturday and Sunday. We’ll be the funkiest watch there!😎

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Chicago, IL

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