Ed & Ethel’s Fine Jewelry

10/17/2026

This is Home 🧡♥️ Whose wearing your Gobbler Stone for Homecoming today?!? 🏈💎🦃

10/16/2026

We love to celebrate love stories like Matt & Kayla’s! 💕📖💎 Congratulations to the Hixons!!

10/16/2026

Come see us at Apricot Lane Boutique today for some Permanent Jewelry & Gobbler Stone! Happy Homecoming Hokies!!! 🧡🦃♥️

10/14/2026

Opal is October’s main birthstone, and this brand-new necklace from LeVian is the perfect mix of classic and modern!

Thank you to Gracie's Gardens for growing & gifting us the beautiful backdrop! 🌸💎❤️

10/08/2026

Another favorite Antwerp find…an awesome Emerald cut! Emerald cut isn’t for everyone, but you know it if you love it! 💎❤️

10/06/2026

Can you see it yet? 👀💎

This Antwerp diamond is still mostly rough, and the cutter has only added a few facets so far. Its final shape is just beginning to emerge…

What diamond cut do you think it’s going to be? 🧐

10/05/2026

Antwerp favorite find of the day! A stunning 3.02 Oval, F color, SI1 clarity. What should we hunt for tomorrow?! It’s not too late if an Antwerp diamond is calling your name…🫣💎🎉

10/05/2026

Brooke & Chase are officially on the Diamond Hunt!!! So far we’ve got Brooke looking at the weird stuff & color while Chase, according to Chase, is doing the “serious business” with the classic diamonds 🤣💎🎉❤️🤗

09/28/2026

Thank you for sharing a little bit about us Floyd County Chamber of Commerce! 🥰

📣 MEMBER MONDAY SPOTLIGHT 📣

Some gifts are beautiful. Some become family treasures. And some hold a story that lasts for generations. ❤️

Today, we’re shining one of our Member Monday spotlights on Ed & Ethel’s Fine Jewelry, a family-owned jewelry store with a special connection to Floyd.

Owners Brooke and Chase Brinson named the business after Brooke’s grandparents, Ed and Ethel, whose love and kindness inspired the way they wanted to treat their customers. Their mission is simple: help you celebrate your story.
Ed & Ethel's Fine Jewelry

From engagement rings and wedding bands to custom-designed pieces, jewelry repair, restoration and engraving, the team helps customers find or create something meaningful. They can even help reimagine heirloom jewelry, giving a treasured piece a fresh look while keeping its sentimental value.

And we’re especially happy to welcome them to downtown Floyd, where their shop is located on East Main Street!

Whether you’re celebrating a milestone, searching for a thoughtful gift, or bringing in a piece that needs a little care, Ed & Ethel’s offers a personal, no-pressure experience—and a chance to make the moment feel even more special.

👇 Let’s hear from you! Is there a piece of jewelry you own that carries a special memory or story? Maybe an heirloom, a wedding ring, or a gift you’ll always remember. Share the story in the comments!

*photo from their page*
📍 317 E. Main St., Floyd
📞 540-260-0165