Loca on the Frio

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Loca on the Frio Welcome to the Crazy Loca Life, where we strive to bring every woman a boost of self confidence 🩵 We appreciate you looking and shopping with us! Main St.

We have incredible storefronts in Concan and Fredericksburg, Texas, plus an online boutique and gift shop at LocaonMain.com! We have some fabulous treasures that we love and hope you will too! From beautiful hand-made American Indian Jewelry, Sterling & Turquoise, to fun and funky jewelry to gorgeous clothing and home decor!! Also look in our "Hill Country" section to find local goodies we want to share with the rest of the world. Keep checking back with us as we have merchandise arriving daily, treasures on order, being made and a Private Label section of foods, coffees and other necessities! LOCA on the FRIO - Concan TX
23223 N. US Hwy 83
Concan, TX 78838
(830) 232-4402

LOCA on MAIN - Fredericksburg TX
337 E. Fredericksburg, TX 78624
(830) 307-3083

Cowgirl Loca Business Office:
23346 Tx Hwy 41
Mountain Home, TX 78058
(830) 640-3201

10/12/2026

A little floral, a little feminine, and a whole lot of charm! 🌸🤎 This dreamy maxi dress features the prettiest details, a flattering fit, and effortless style. ✨

We’re also featuring our NEW jewelry line! 😍 These statement necklaces and earrings are unique, bold, and the perfect finishing touch to any outfit. Trust us, these are must-have pieces for your jewelry collection and already selling fast! 💎🧚🏼‍♀️🤍🌸🦋

🎉 100 YEARS CALLS FOR 100 SALE ITEMS! 🎉In celebration of Neal’s 100th Celebration, we’ve put together a special sidewalk...
10/10/2026

🎉 100 YEARS CALLS FOR 100 SALE ITEMS! 🎉

In celebration of Neal’s 100th Celebration, we’ve put together a special sidewalk sale rack with 100 ITEMS just for y’all! 🛍️🤩

Y’all come out, celebrate with us, and snag some amazing deals while you’re here! 💕✨

100 years, 100 sale items, and lots of shopping! 🥳
We’re open until 5pm! 🥳

A little western, a little classy, and a whole lot of attitude. 🤠❤️Meet our Western Business Set 🖤 The perfect mix of so...
10/09/2026

A little western, a little classy, and a whole lot of attitude. 🤠❤️

Meet our Western Business Set 🖤 The perfect mix of sophistication and sass! Dress it up with your favorite accessories or add a pop of color for a bold statement look.

From rodeo nights to girls’ nights, this one is sure to turn heads! ✨

🛍️ Shop the entire look at Loca on the Frio!

Same dress, totally different vibe! 🤠✨Accessories really do make all the difference! We took our new raw-hem rust shirt ...
10/03/2026

Same dress, totally different vibe! 🤠✨
Accessories really do make all the difference! We took our new raw-hem rust shirt dress and styled it 4 different ways using our newest arrival accessories:
💗 Look 1: Soft pink felt hat, leopard neck scarf, and a tool-accented cheetah purse.
💚 Look 2: Bold turquoise hat paired with a rich emerald green scarf.
🖤 Look 3: Western edge featuring a black tie and hand-painted horse clutch.
❤️ Look 4: Crimson red hat with matching silk tie for a head-turning statement.
Which style fits your vibe—1, 2, 3, or 4? Let us know in the comments! 👇

📍 Come see us at Loca on the Frio to grab your new fall wardrobe staples before they sell out!

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10/02/2026

POV: You just walked into Loca on the Frio 🤎✨🍂

Comfy can still be cute 😉 These looks are so cute, comfy and come in multiple colors! Perfect for these gloomy, rainy ki...
10/01/2026

Comfy can still be cute 😉 These looks are so cute, comfy and come in multiple colors! Perfect for these gloomy, rainy kind of days. 🛍️🌧️🤍

Come see us & grab your new favorite outfit + a new pair of QUAYs! 🕶️

10/01/2026

Baby & Toddler Holiday Outfits & Costumes | Gently Used 🩷💙

09/29/2026
09/29/2026

🌵 NFR READY! 🐎✨
If you’re heading to Vegas or getting ready for Texas rodeo season this look is an absolute showstopper! 🤩
✨ The Details:
• Flirty ruffled white blouse with statement sleeves 🤍
• Vibrant red fringe skirt featuring embroidered bronc rider, horseshoes & silver stud accents ❤️
• Chunky squash blossom-style necklace with turquoise & red stones 💎
Stop by Loca on the Frio to snag your rodeo style before it’s gone!

Address

23223 N US Highway 83
Concan, TX
78838

Opening Hours

Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 2pm

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