Loca on the Frio

Loca on the Frio Welcome to the Crazy Loca Life, where we strive to bring every woman a boost of self confidence 🩵 We appreciate you looking and shopping with us! Main St.

We have incredible storefronts in Concan and Fredericksburg, Texas, plus an online boutique and gift shop at LocaonMain.com! We have some fabulous treasures that we love and hope you will too! From beautiful hand-made American Indian Jewelry, Sterling & Turquoise, to fun and funky jewelry to gorgeous clothing and home decor!! Also look in our "Hill Country" section to find local goodies we want to

share with the rest of the world. Keep checking back with us as we have merchandise arriving daily, treasures on order, being made and a Private Label section of foods, coffees and other necessities! LOCA on the FRIO - Concan TX
23223 N. US Hwy 83
Concan, TX 78838
(830) 232-4402

LOCA on MAIN - Fredericksburg TX
337 E. Fredericksburg, TX 78624
(830) 307-3083

Cowgirl Loca Business Office:
23346 Tx Hwy 41
Mountain Home, TX 78058
(830) 640-3201

💛 the Summer Seduction Dress 💛Fall in love with the season’s must-have color! This gorgeous butter yellow and white stri...
06/24/2026

💛 the Summer Seduction Dress 💛

Fall in love with the season’s must-have color! This gorgeous butter yellow and white striped maxi features adjustable straps, pockets, a stretchy smocked back for the perfect fit, and a flowy tiered skirt! ☀️

🧡The Cooling Off Top🧡Featuring a flattering halter neckline, breezy light weight high-low silhouette, ruffle hem, and a ...
06/23/2026

🧡The Cooling Off Top🧡

Featuring a flattering halter neckline, breezy light weight high-low silhouette, ruffle hem, and a bow-tie detail in the back. This top was and made for staying cute while beating the Texas heat! 🌞

Available in orange 🍊 and light blue 🩵

06/19/2026

POV: We came in to dress one mannequin… and somehow ended up wanting the whole outfit ourselves ✨🛍️
Come along while we play dress-up and style one of our newest looks!🤩

🩷🌅 Frio Sunset Top 🌅🩷The perfect pop of summer color! Featuring a soft knit design, functional buttons, and the sweetest...
06/12/2026

🩷🌅 Frio Sunset Top 🌅🩷

The perfect pop of summer color! Featuring a soft knit design, functional buttons, and the sweetest tie-shoulder details.

💚 Frio Breeze Top 💚The Frio Breeze Top features an airy open-knit design, relaxed fit, and the perfect pop of fresh summ...
06/11/2026

💚 Frio Breeze Top 💚

The Frio Breeze Top features an airy open-knit design, relaxed fit, and the perfect pop of fresh summer color. Throw it on over your favorite tank, bandeau or swimsuit ☀️😍

✨ Available in 3 gorgeous colors

A must-have for those warm summer days! ☀️🌿🌊

🌸 Pink Petals Overalls 🌸These floral striped overalls feature adorable textured knit pockets on the front and back, givi...
06/08/2026

🌸 Pink Petals Overalls 🌸

These floral striped overalls feature adorable textured knit pockets on the front and back, giving them the perfect touch of charm. The wide knit straps add a unique contrast and comfy fit, while the relaxed silhouette makes them easy to pair with your favorite tank, tee, or bandeau! 💕☀️

💛🩵Summer in Bloom Romper 🩵💛This floral beauty features soft blue and buttery yellow blooms, a flattering silhouette, the...
06/07/2026

💛🩵Summer in Bloom Romper 🩵💛

This floral beauty features soft blue and buttery yellow blooms, a flattering silhouette, the sweetest bow detail at the waist, and delicate ruffle accents along the hem for the perfect feminine touch. 🌸✨

Very limited stock available, don’t wait to snag yours before it’s gone! ☀️😇

🖤 Meet our Midnight Muse Dress 🖤The perfect little black dress for summer nights, date nights, and everything in between...
06/06/2026

🖤 Meet our Midnight Muse Dress 🖤

The perfect little black dress for summer nights, date nights, and everything in between. Featuring adjustable tie straps, delicate button-front details, a flowy babydoll silhouette, and the sweetest lace trim along the hem. Definitely a closet staple! ✨

☀️

06/06/2026

☀️ Hey Loca Fam! ☀️

Good news!! Our A/C has been repaired, and we’re back to our regular business hours!🥳🤩

Thank y’all so much for your patience, understanding, and support while we worked through the issue. We can’t wait to see you back in the store! 💕🛍️

06/05/2026

UPDATE -6/6 9AM
A/C is FIXED & we will be OPEN 🥳

We are so sorry, but our A/C is out again. Due to the warm weather, we will be closing until repairs can be made and the store is comfortable for both our customers and staff.☀️

We apologize for the inconvenience and appreciate your patience and understanding. We will keep everyone updated and let you know as soon as we're back open!😇🩷

Address

23223 N US Highway 83
Concan, TX
78838

Opening Hours

Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 2pm

Website

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