07/28/2025
After 7 years of building OXB with everything I had — we’re closing.
(had to bring a little levity with the s*x and the city post it)
Our final day is August 15th. Every order will be made with love and shipped by August 30th.
This isn’t easy to share, but it’s time.
OXB born from spin class in 2018 became a brand built on grit, sweat, and showing up with no roadmap. We pivoted fast, grew scrappy, and treated jewelry as our currency when we had nothing else. We made it work. Somehow, we always made it work.
There have been incredible highs — from being named Women’s Health best fitness jewelry, to opening stores, to watching you wear these pieces through your strongest moments. We built something meaningful together.
But behind the scenes, it’s been heavy. We’ve faced the market shifts, setbacks, mistakes, and one final blow — someone who was supposed to support the business used it as a way to feel control instead. That part hurts. But I’m not going to let that define the ending.
I’m choosing to close OXB with my head held high — proud of what we created, and even more proud of how we did it. Grateful for every lesson.
Over the next few weeks, I’ll be making jewelry for you — no clearance, no gimmicks, just our final chapter.
I have one goal: 1,000 final orders. No ads, no noise — just community and the final victory lap, the last dance, the home stretch.
I’ll keep going until August 15. Shop or share, I’d love your support in ending this era.
This business changed my life. Thank you for being part of it. ❤️
Laura
