Underwoods Fine Jewelers

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Underwoods Fine Jewelers Our shop in Fayetteville specializes in selling luxurious and award-winning, customized jewelry. Contact us today to see what we can create for you!

Since 1957, Underwoods Fine Jewelers has been creating beautiful, custom jewelry in Fayetteville, AR. Each piece of jewelry at Underwoods is locally crafted, and each diamond or gemstone is carefully chosen for ultimate sparkle that will last a lifetime. Underwoods employs fine jewelry experts, including certified gemologists, to create pieces such as diamond engagement rings, Arkansas Razorback jewelry, wedding bands, gemstone jewelry, gold jewelry, color stones, pearls and custom jewelry orders. We also offer jewelry repair and appraisal services performed by our knowledgeable staff. We provide in-house financing to make your jewelry-buying experience a more affordable one as well.

Game Day Staples♥️🏈🐗611 W. Dickson Street479.521.2000
10/10/2026

Game Day Staples♥️🏈🐗

611 W. Dickson Street
479.521.2000

Sometimes a girl just needs her pearls. ⚪️611 W. Dickson Street, Fayetteville Open 10am-6pm 479.521.2000
10/09/2026

Sometimes a girl just needs her pearls. ⚪️

611 W. Dickson Street, Fayetteville
Open 10am-6pm
479.521.2000

💎 An Homage to Diamonds 💎Hand-forged by Bill Underwood, this one-of-a-kind creation celebrates the natural beauty and ex...
10/07/2026

💎 An Homage to Diamonds 💎

Hand-forged by Bill Underwood, this one-of-a-kind creation celebrates the natural beauty and extraordinary journey of a diamond.

At its heart is a raw, uncut diamond, surrounded by unpolished diamonds, peridot and garnets—minerals that tell a fascinating story of the Earth itself. Garnet and olivine (the mineral variety associated with gem-quality peridot) can even be found as natural inclusions within diamonds, tiny clues to the incredible conditions in which they formed deep within the Earth.

From rough and untouched to treasured for generations, this piece is a true homage to the wonder of natural diamonds. 💎✨

Designed and hand-forged by Bill Underwood.

For Pricing, Call 479.521.2000
Open 10am-6pm

October’s birthstone, Tourmaline 💕October babies get one of the most colorful birthstones around! Not only do you get Op...
10/06/2026

October’s birthstone, Tourmaline 💕

October babies get one of the most colorful birthstones around! Not only do you get Opal, you get Tourmaline as well! From vibrant pinks and greens to blues, purples, and even multi-colored varieties.

Tourmaline has been the gemstone of the year! Many wear these vibrant gemstones in engagement rings and as fashion rings.

611 W. Dickson Street, Fayetteville
Open 10am-6pm
479.521.2000

Address

611 W Dickson Street
Fayetteville, AR
72701

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+14795212000

Website

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