Soha Diamond Co.

Soha Diamond Co. Engagement Ring Experts in Madison, Wisconsin. Ring shopping can be complicated. That's why we're here! We can't wait to hear your story!

Engagement Ring Experts in Madison, WI
Boutique Engagement Ring & Custom Jeweler
10th Generation | Last Name = “Jewelers”
Lab-Grown Diamonds | Natural Diamonds | Salt & Pepper Diamonds | Montana Sapphires | Gems | Moissanite
Madison, Wisconsin At Soha Diamond Co., we’ve reimagined the engagement ring experience for the modern couple. Through personalized designs and a thoughtful approach to servi

ce, enjoy a shopping experience free from the intimidation of traditional jewelry stores. By appointment, you and your partner will collaborate with our gemologist and designer, receiving one-on-one expert guidance to create a truly special piece. Explore a variety of engagement ring and wedding band styles, precious metals, diamond and gemstone types, shapes, and sizes by browsing our engagement ring and wedding band prototypes in a non-judgmental, pressure-free setting. Stick to the classics, modify an existing design or create something entirely new. Contact us to book your visit today! Located at 301 W Beltline Hwy, Unit 110, Fitchburg, WI 53713

05/21/2026

I’ve been waiting to use this audio 🙇‍♀️ ✨

Montana Sapphires come in a variety of dazzling shades of blue and green…and cerulean 🩵💙 Did you know there are also Australian sapphires that are typically more dark green?

A little sunshine and sparkle is all you need to bloom 😉🌸Did you know a bypass style engagement ring signifies unity? Ez...
05/18/2026

A little sunshine and sparkle is all you need to bloom 😉🌸

Did you know a bypass style engagement ring signifies unity? Ezra and Alyssa designed a bypass ring in rose gold, with a pear diamond center stone. It creates a dynamic, flowing look that will have people saying, “Can I see your ring??” 😍

Thank you for sharing these beautiful photos!

04/22/2026

Sometimes all you need is a little sunshine and sparkle ✨☀️

This bezel-set beauty features an oval diamond center stone and pear and round accent diamonds. If you’ve been thinking about a bezel-set engagement ring, save this for inspiration! 🤩

This ring stack…my oh my, this made me *gasp* The way Lo’s engagement ring and contoured wedding band fit so perfectly t...
12/02/2025

This ring stack…my oh my, this made me *gasp*

The way Lo’s engagement ring and contoured wedding band fit so perfectly together, and framed on the end by the stunning combination of yellow gold and Damascus steel with Bret’s ring 😍

These detailed shots by are just. so. perfect!

Bride:
Photos:
Venue:
Dress:
Floral:

11/28/2025

There are no words to describe the feeling of trying on a diamond for the first time..and when they look like this, speechless is usually the response 😍💎

We love showcasing every stone size, and finding your perfect fit & feeling is what we are here for.

11/26/2025

From bare warehouse to Soha Diamond Co.

Every inch of this space has a story, every table, every tool, every little corner built with purpose.
What once was empty now holds love stories, family heirlooms, and moments our clients will remember forever.

We didn’t just build a showroom, we built a place where your forever begins. ✨💍

11/24/2025

BTS of what you don’t always get to see ✨

Before a ring becomes a forever piece, we explore every angle, every contour, every detail, even in 3D form. Because thoughtful design starts long before diamonds touch metal. 🤍

11/19/2025

Who do we design for?

The couples who want to be involved.

Who value elegance, craftsmanship, meaning, and time spent choosing something forever.

You don’t need to know every detail yet, just that it matters. If that’s you, we’d love to welcome you in. 🤍

11/17/2025

Some rings just speak to you — and that’s exactly what happened when Bea visited our Rings & Rosé event.

She fell in love with a design, and together we perfected it: Intricate scrollwork, a raised setting, and a center diamond that steals the light in every room. ✨

Fast forward to a cozy northern Wisconsin engagement…
and a forever moment that feels just as magical as her ring. 🤍

Address

301 W Beltline Highway, Unit 110
Fitchburg, WI
53713

Opening Hours

Monday 10:30am - 6pm
Tuesday 10:30am - 6:30pm
Wednesday 10:30am - 6:30pm
Thursday 10:30am - 6:30pm
Friday 10:30am - 12pm

Telephone

+16087209000

Website

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