Soha Diamond Co.

Soha Diamond Co. Engagement Ring Experts in Madison, Wisconsin. Ring shopping can be complicated. That's why we're here! We can't wait to hear your story!

By Appointment Engagement Ring Experts in Madison, WI
Engagement Ring & Custom Jeweler
10th Generation | Last Name = “Jewelers”
Lab-Grown & Natural Diamonds | Salt & Pepper Diamonds | Montana Sapphires | Moissanite | Gems
Madison, WI At Soha Diamond Co., we’ve reimagined the engagement ring experience for the modern couple. Through personalized designs and a thoughtful approach to service, enjoy

a shopping experience free from the intimidation of traditional jewelry stores. By appointment, you and your partner will collaborate with our gemologist and designer, receiving one-on-one expert guidance to create a truly special piece. Explore a variety of engagement ring and wedding band styles, precious metals, diamond and gemstone types, shapes, and sizes by browsing our engagement ring and wedding band prototypes in a non-judgmental, pressure-free setting. Stick to the classics, modify an existing design or create something entirely new. Contact us to book your visit today! Located at 301 W Beltline Hwy, Unit 110, Fitchburg, WI 53713

06/16/2026

Pick me choose me love me 🤍💍

06/08/2026

Congratulations to Hadley and Jack on their engagement in Hawaii! .photos captured the beautiful moment and beyond 🏝️ ✨

Their elongated cushion solitaire ring features a hidden halo and a peekaboo sapphire gemstone to make it perfectly them 💍

05/21/2026

I’ve been waiting to use this audio 🙇‍♀️ ✨

Montana Sapphires come in a variety of dazzling shades of blue and green…and cerulean 🩵💙 Did you know there are also Australian sapphires that are typically more dark green?

A little sunshine and sparkle is all you need to bloom 😉🌸Did you know a bypass style engagement ring signifies unity? Ez...
05/18/2026

A little sunshine and sparkle is all you need to bloom 😉🌸

Did you know a bypass style engagement ring signifies unity? Ezra and Alyssa designed a bypass ring in rose gold, with a pear diamond center stone. It creates a dynamic, flowing look that will have people saying, “Can I see your ring??” 😍

Thank you for sharing these beautiful photos!

04/22/2026

Sometimes all you need is a little sunshine and sparkle ✨☀️

This bezel-set beauty features an oval diamond center stone and pear and round accent diamonds. If you’ve been thinking about a bezel-set engagement ring, save this for inspiration! 🤩

This ring stack…my oh my, this made me *gasp* The way Lo’s engagement ring and contoured wedding band fit so perfectly t...
12/02/2025

This ring stack…my oh my, this made me *gasp*

The way Lo’s engagement ring and contoured wedding band fit so perfectly together, and framed on the end by the stunning combination of yellow gold and Damascus steel with Bret’s ring 😍

These detailed shots by are just. so. perfect!

Bride:
Photos:
Venue:
Dress:
Floral:

11/28/2025

There are no words to describe the feeling of trying on a diamond for the first time..and when they look like this, speechless is usually the response 😍💎

We love showcasing every stone size, and finding your perfect fit & feeling is what we are here for.

11/26/2025

From bare warehouse to Soha Diamond Co.

Every inch of this space has a story, every table, every tool, every little corner built with purpose.
What once was empty now holds love stories, family heirlooms, and moments our clients will remember forever.

We didn’t just build a showroom, we built a place where your forever begins. ✨💍

11/24/2025

BTS of what you don’t always get to see ✨

Before a ring becomes a forever piece, we explore every angle, every contour, every detail, even in 3D form. Because thoughtful design starts long before diamonds touch metal. 🤍

Address

301 W Beltline Highway, Unit 110
Fitchburg, WI
53713

Opening Hours

Monday 10:30am - 6pm
Tuesday 10:30am - 6:30pm
Wednesday 10:30am - 6:30pm
Thursday 10:30am - 6:30pm
Friday 10:30am - 12pm

Telephone

+16087209000

Website

Alerts

Be the first to know and let us send you an email when Soha Diamond Co. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Soha Diamond Co.:

Shortcuts

Share

Category