Phigora

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Luxury watches, authenticated, serviced and ready to ship.
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05/28/2026

20 years of wear, undone in a days work.

This Richard Mille RM005 came to us with two decades of history etched into its gold case. It was ready for a fresh start. Watch as Vic completely disassembles, sands, polishes, and rebuilds this masterpiece back to factory perfection.

There’s nothing quite like seeing a high-end timepiece get a second lease on life. What watch would you want to see restored next? Let us know below! 👇

05/27/2026

It’s officially wedding season.

If you’re suiting up or putting on a tuxedo, the watch matters. Here are 8 dress watch picks that elevate any formal look.

05/26/2026

Spotting a fake AP is all in the details!

Henry breaks down why this iced-out Audemars Piguet isn’t what it seems—from a crooked dial to some seriously sketchy caseback engravings.

Would this have fooled you? Let us know in the comments!

05/23/2026

If you aren’t satisfied after hearing that Sea-Dweller, you don’t love watches.

Rating luxury watches that we currently have available by the click of their bezels. Here’s the lineup:

Rolex Submariner Date (ref. 116613)
Rolex GMT-Master II “Batgirl” (ref. 126710BLNR)
Rolex Red Sea-Dweller (ref. 126600)
Blancpain Fifty Fathoms Bathyscape (ref. 5000 0240 O52A)
Rolex Yacht-Master (ref. 268655)
Tudor Black Bay (ref. M79733N-007)
Omega Seamaster Planet Ocean (ref. 215.33.44.22.01.001)

Which one sounds the most satisfying to you?

05/21/2026

Real movement. Fake everything else.

We took apart this iced-out Richard Mille to see if it’s the real deal, and the results are... complicated. While the internal movement is an authentic older RM caliber, the rest of the watch tells a completely different story.

If a watch has a fake case but the real movement, is it real or fake? What do you think?

05/19/2026

Behind the scenes with a masterpiece.

True watchmaking is all in the details. Watch this Patek Philippe Aquanaut pass its final exam before delivery.

05/15/2026

Nothing makes a better graduation gift than a watch. Here’s our list of the perfect timepieces to celebrate such a momentous milestone.

Omega Speedmaster (ref. 3510.50.00)
Tudor Black Bay (ref. M79733N-0007)
Cartier Roadster (ref. W62020X6)
Rolex Datejust (ref. 16200)
Rolex Air King (ref. 116900)
Patek Philippe Calatrava (ref. 5196G-001)

Which one do you think is the perfect grad gift? Let us know!👇

05/13/2026

Filmed 24 hours prior to the news that the AP x Swatch collab would be a pocket watch…

The office was divided.
Will Mike’s second-market prediction come to fruition?
Does George still believe in the AP x Swatch collab?
Will Coops be able to get his hands on a Royal Pop? Tune in next week to find out.

Is AP x Swatch a genius move for the ‘future generations’ or is it all hype?

05/12/2026

The Evolution of the Patek Philippe Annual Calendar Chronograph.

5960P vs 5905P, from the dial complications to the case size and pushers, here’s a breakdown of the subtle differences that set these watches apart.

Which one would you pick?

05/11/2026

Pure shop sounds and the anatomy of a Richard Mille. 🛠️

This Rose Gold RM005 (ref. RM005 AE PG) came in and needed some love before it was ready for a new home. Before it can be fully restored, it must be taken apart.

Have a closer look, and listen to what makes this RM tick. Headphones on! 🎧

Address

10 Grace Avenue, Store 1
Great Neck, NY
11021

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 3pm
Sunday 10am - 2pm

Telephone

+19172447825

Website

https://www.phigora.com/pages/what-is-phigora, https://www.phigora.com/col

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